Digital Marketing Specialist

** Job Overview:*
* APTIM's Marketing & Communications team seeks a digitally versatile, growth-minded Digital Marketing Specialist to help plan, launch, and optimize integrated campaigns that build brand awareness, strengthen business development efforts, and generate leads across digital channels.

This is an opportunity for a motivated marketing professional to contribute to APTIM's global growth strategy while supporting meaningful work for clients, communities, and the ecosystems within our world's natural environments.

This role operates within APTIM's Corporate Marketing & Communications team, where the Digital Marketing function serves as a strategic hub for campaigns, content, analytics, digital experiences, and marketing technology. The Digital Marketing Specialist will be involved in content development, website updates, email marketing, social media, SEO/GEO/AEO, analytics, multimedia content, AI-enabled workflows, and cross-channel campaign support.

The Digital Marketing team functions as a cross-trained, collaborative unit. While team members may have primary areas of focus, they are expected to support broader marketing priorities rather than work within rigid channel silos.

The ideal candidate is resourceful, adaptable, and comfortable learning new systems and processes independently. This role is well suited for someone with a startup mentality who enjoys solving problems, figuring things out, wearing multiple hats, and helping move projects forward wherever needed.

Success requires initiative, collaboration, creative judgment, operational thinking, excellent content and design instincts, and a willingness to continuously learn as modern marketing practices evolve. Candidates should also bring practical experience using generative AI tools to support research, content creation, optimization, and campaign development.

The Digital Marketing Specialist reports directly to the Digital Marketing Manager.

** Key Responsibilities/Accountabilities:*
* + Support the execution and optimization of integrated marketing campaigns across email, web, social media, paid media, events, and digital platforms.

+ Collaborate with business units, subject matter experts (SMEs), business development teams, and Marketing & Communications leadership to support marketing and business objectives.

+ Assist in lead-generation and nurture marketing initiatives, including email workflows, landing pages, webinars, retargeting campaigns, social campaigns, and content syndication efforts.

+ Support funnel-based marketing initiatives by helping align content and campaigns to audience needs, engagement stages, and conversion opportunities.

+ Assist in the coordination and implementation of account-based marketing (ABM) and targeted audience campaigns.

+ Create, edit, and optimize digital marketing content across formats, including: website copy, landing pages, email campaigns, blogs and articles, social media content, case studies, promotional assets, and short-form multimedia content.

+ Translate technical or complex information into clear, engaging, audience-focused marketing content.

+ Support webpage creation and updates through content management systems such as Word Press.

+ Apply SEO/GEO/AEO best practices, keyword optimization, and user-focused formatting across digital content.

+ Assist in the creation and editing of multimedia content, including short-form video, audio clips, podcast support content, and visual-first social content.

+ Utilize modern creator tools, AI-assisted creative applications, and digital platforms to support efficient content production workflows.

+ Use generative AI platforms and tools within OpenAI, Anthropic, Microsoft, Perplexity, or similar platforms to support research, content development, workflow acceleration, audience analysis, and campaign optimization.

+ Apply AI prompt best practices and critically evaluate AI-generated content for quality, clarity, accuracy, and brand alignment.

+ Execute email campaigns and support automated nurture and drip workflows using marketing automation platforms.

+ Assist with campaign implementation across CRM, CMS, analytics, social publishing, and…