Brand Marketing Manager

Help Build the Next Generation of Digital Connection

Photobucket pioneered digital photo hosting. Founded in 2003, the platform now serves more than 70 million users and stores over 13 billion photos and videos. With strong growth and profitable operations, Photobucket has built a durable platform and strong financial foundation.

Now we are building what comes next — a new brand that will represent the evolution of Photobucket with a completely new platform designed to redefine how people connect through shared moments. We are creating private digital spaces where real relationships, shared experiences, and authentic communities thrive.

Our Mission: Empower people to connect through shared moments - safely, simply, and intentionally.

What Makes Our New Brand Different

We are redefining digital connection as the leading photo and video sharing and collaboration platform by creating private spaces where real-world relationships and authentic communities thrive. Our platform is built on four principles:

• Private by Design → Safe, authentic sharing - your people, your moments, your rules
• Human at Heart → Designed like a friend - friendly, approachable, and clutter-free
• Connection with Purpose → Communities built around shared passions, experiences, and relationships
• Evolving Together → A living platform that grows stronger with every shared moment

The Opportunity

This role sits at the center of the new brand. You will help shape how the world experiences it — from brand campaigns and storytelling to culture marketing and partnerships. You will work closely with our CEO, COO, and Marketing and Product teams to bring the brand to life across campaigns, social channels, and cultural moments.

You will also help steward one of our most distinctive brand assets — our mascot — helping it evolve as a recognizable symbol of the new community we are developing, both internally and externally.

This role is designed for someone who thrives in brand-building environments, enjoys launching new initiatives, and wants to help turn a promising product into a recognizable brand.

• Develop and evolve the brand strategy for the new brand
• Define brand positioning and narrative frameworks
• Ensure brand consistency across marketing, product, and communications
• Help establish the new brand as a distinct and compelling brand in the market

• Manage and maintain brand guidelines across visual, voice, and messaging systems
• Partner with design and creative teams to ensure consistent execution
• Oversee brand assets across marketing materials, website, and product experiences

• Develop and launch integrated brand campaigns that build awareness and excitement
• Collaborate with leadership and internal teams to produce brand content
• Develop strategies to strengthen emotional connection with target audiences
• Ensure campaigns reinforce long-term brand positioning and audience connection

• Work with internal teams and partners to shape how the new brand shows up in media, culture, and community conversations
• Collaborate with PR agencies, creators, and partners to generate earned media, cultural moments, and brand visibility
• Identify opportunities for the new brand to participate in relevant cultural conversations, trends, and communities

• Work closely with product, marketing, and leadership teams
• Support product launches and new feature announcements with strong brand narratives
• Ensure alignment between brand storytelling and customer experience

• Define and monitor brand health metrics (awareness, engagement, perception)
• Evaluate campaign effectiveness and optimize brand initiatives over time
• Provide updates on brand development and impact

• Establish a clear and recognizable voice for our new brand
• Launch memorable brand campaigns
• Ensure consistent storytelling across all customer touchpoints
• Grow awareness of the brand across social and cultural channels
• Develop creative partnerships that amplify the brand mission
• Turn the brand into something people recognize, trust, and…