DTC Content & Merchandising Specialist

Job Title: DTC Content & Merchandising Specialist

Location: Remote (needs to work EST hours)

Duration: 18 months

Site Merchandising + Product Launching (15 hrs / wk)

• Ongoing site merchandising: updating and maintaining category grids, product recommendations, on-site search optimizations and PDPs
• Refresh category pages at a weekly/biweekly/monthly cadence as determined by page priority or traffic to maintain newness on the website
• QA site weekly to identify and resolve issues with product images, attribution, and data (including product images, name, etc.); report to DTC Ops Manager for reconciliation & complete cleanup activities as needed
• Build, QA and launch new landing pages as needed for promotions, campaigns, or seasonal storytelling moments
• Complete pre-launch merchandising tasks for new items in SFCC platform and audit post-launch to ensure accuracy & orderability

Site Content + Marketing (15 hrs / wk)

• Build content assets in SFCC and schedule them according to planned site calendar; thoroughly QA all site content pieces prior to go-live.
• Build, QA and launch promotions according to planned cadence as determined by the calendar.
• Implement SEO on-page and meta content as handed off by eCommerce Marketing Manager

• Understanding of / proficiency in core foundational principles and best practices within ecommerce businesses/spaces, including but not limited to digital merchandising, digital marketing, search engine optimization, performance metrics, and site optimization
• Technical aptitude; comfort and familiarity working in ecommerce platforms and systems
• Adaptability/Flexibility – Openness and ability to change course or pivot when and where needed
• Natural curiosity and willingness to learn; proactive communicator with a “get it done” personality
• Strong attention to detail and organization skills
• Proficiency in prioritization and time management – Ability to juggle multiple tasks and projects simultaneously; ability to meet deadlines consistently
• Comfortable with basic html writing / editing (1+ years experience preferred)

• Bachelor’s degree or equivalent combination of education and experience
• 2+ years of experience working in Sales Force Commerce Cloud platform strongly preferred
• 2+ years of experience in e-commerce/DTC, digital merchandising, or digital marketing

Associate

Contract

Product Management, Production, and Strategy/Planning

Food and Beverage Retail, Food and Beverage Manufacturing, and Food and Beverage Services