Content Marketing Manager

There’s nothing like a great night’s sleep—the cozy, wrapped‑up‑in‑a‑heavy‑blanket kind of sleep. The fire‑crackling, curtains‑drawn, DO NOT DISTURB kind of sleep. You know, the good stuff.

But here’s the thing: while 85% of people agree sleep is the key to their well‑being, more than half are unsatisfied with their own. Whether it’s stress, interruptions, work, or little ones waking in the night, so many people need help getting truly restorative rest.

That’s where we come in. At Hatch, we’re on a mission to help people build better sleep habits—so they can feel more focused, energized, and present in their lives. We’ve designed best‑in‑class smart sleep devices, paired with science‑backed sleep content, to help people unwind nightly, sleep deeply, and wake gently. More than 5 million sleepers of all ages have made space for rest with Hatch, with our baby products in 1 in 3 nurseries and our adult product,
Restore
, taking over nightstands (and Tik Tok) worldwide.

We’re looking for a Content Marketing Manager to oversee the marketing and promotion of Hatch’s subscription content. This person will be responsible for elevating our Hatch+ content awareness leveraging nontraditional touchpoints like Reddit threads, podcast guesting, targeted newsletters, and engaged Discord communities to connect with audiences in authentic, unexpected ways. They will be the conduit between the content creators behind our growing library of alarms, sleep podcasts, meditations, sound baths, and our best‑in‑class marketing team.

You’ll be part evangelist, part storyteller, part strategist: ensuring marketing assets are delivered on time, beautifully presented, and strategically positioned to capture attention in a competitive market. You’ll be responsible for the integration of content into our overall brand positioning, and growing awareness and impact for our original IP.

• Partner with Content and Marketing teams to execute on launch plans for upcoming releases both on platform and off platform.
• Evolve and execute on an ongoing marketing strategy around The Nightly (adult) and Lulu’s Late Night (kid), with a focus on driving brand awareness, IP development and discoverability.
• Learn the tools of the trade—Airtable, Braze, You Tube Studio, Tik Tok, Discord, Reddit, etc.
• Immerse yourself in Hatch’s subscription content library, brand voice, and workflows.

• Test and learn into nontraditional marketing touchpoints—Reddit communities, podcast guest appearances, blog posts, targeted newsletters, and Discord—to connect authentically with listeners.
• Build a strategy and collaborate with The Nightly hosts and other key Hatch Talent across our roster to grow our brand; collaborate on social posts, oversee creation, delivery and publishing of social assets, find PR opportunities, engage in community.
• Write blog posts about Hatch content and IP.
• Work with our Design team to produce on budget, on brand assets for Hatch content off‑platform—from podcast art to You Tube thumbnails to social media graphics—so every touchpoint reinforces our Hatch IP; ensure that visuals are optimized for each respective platform.
• Execute and evolve a video strategy to bring Hatch content to life off‑platform and drive awareness to both new and existing customers, both for new content launches and for timely moments via The Nightly.
• Build, upload, and publish Tik Tok and You Tube videos, ensuring assets meet technical and creative standards and metadata is optimized with sharp, keyword‑rich titles and descriptions.
• Be very familiar with marketing and content calendars and be responsible for flagging assets needed by marketing team and ensuring production of them.
• Strategize growth and exposure for the new @hatch podcasts handle.
• Update content page on  with latest content, including alarms and unwinds.
• Bonus: advocate with the product team to make the alarms sharable.
• Bonus:
  Develop a strategy to showcase alarms off‑platform, and ongoing promotion of new alarms.
• Coordinate between the content programming team and the marketing team so that off and on platform promotion are in sync.
• Strategize growth of…