Lead Product Marketing

Overall Purpose

Design, develop, and implement launch strategies and marketing programs to effectively position products and services within the AT&T portfolio, drive customer engagement, support sales growth, and ensure marketing strategies resonate at the local level through market-specific insights, customer behavior, and regional opportunities.

• Conduct and Analyze Market and Customer Research: Lead comprehensive studies to evaluate market share, customer behaviors, competitive landscapes, and the effectiveness of marketing and sales programs. Leverage data, analytics, and localized market insights to identify opportunities, assess new initiatives, and provide strategic recommendations.
• Develop and Present Strategic Insights: Create detailed reports and executive-ready presentations that translate research findings into actionable business recommendations. Communicate customer, market, and DMA-specific insights to marketing leadership and cross‑functional stakeholders to support informed decision‑making.
• Drive National‑to‑Local Marketing Strategies: Partner with marketing, product, and go‑to‑market teams to develop and refine marketing programs that align national business objectives with local market needs. Utilize customer segmentation, geographic insights, and market intelligence to create more relevant and impactful customer experiences.
• Consult on Marketing and Growth Opportunities: Serve as a strategic advisor across marketing functions to identify growth opportunities, optimize marketing effectiveness, and improve the use of customer and market intelligence. Provide expertise on localization strategies, customer engagement approaches, and evolving market trends.
• Support Strategic Planning and Innovation: Continuously monitor market conditions, customer trends, competitive activity, and emerging opportunities. Conduct customer segmentation, journey mapping, and localized market analyses to support long‑term marketing strategies, business planning, and organizational priorities.

An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in‑depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long‑term plans impacting the organization, and frequently collaborates with senior leadership. Supervisor:
No.

Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Lead Product Marketing earns between $143,800 – $215,800 USD annually. Salary may depend on geography, experience, expertise, and education/training.

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company‑designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness, accident, hospital indemnity, group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

40

Regular

Dallas, Texas

$ – $

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.

In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair‑chance employer and does not initiate a background check until an offer is made.