Head of Marketing

Head of Marketing

Location:

Dallas, Texas, United States

About The Potter's House of Dallas, Inc

Founded in 1996 by T.D. Jakes, The Potter’s House of Dallas is a multi-generational, multi-cultural church serving thousands locally and globally through in-person gatherings, digital ministry, outreach initiatives, and strategic partnerships.

In 2025, Pastors Touré Roberts and Sarah Jakes Roberts were installed as Co‑Senior Pastors, ushering in a new chapter of leadership while building on the church’s historic foundation. Together, they are advancing a future‑focused, globally engaged model of ministry rooted in biblical truth and holistic human development.

We are an intergenerational church passionately committed to uplifting humanity by embodying Christ’s call to salvation and addressing the world’s most pressing challenges, both locally and globally.

We believe that thriving in an ever‑changing world requires a holistic approach to human development that cultivates spiritual depth, emotional resilience, meaningful community, intellectual growth, and economic empowerment.

Through innovative solutions, we meet people at every stage of life, equipping them to evolve with purpose and power.

The Head of Marketing (Director) leads the development, execution, and continuous improvement of marketing strategies that advance The Potter’s House of Dallas’ vision through salvation, development, outreach, and community. This role is responsible for promoting organizational priorities, ministry initiatives, events, and communications through clear messaging, strategic audience engagement, and disciplined execution.

The position requires both strategic leadership and hands‑on capability, with a focus on increasing awareness, participation, and meaningful engagement across the ministry. Because this role serves within a ministry environment, active participation in church life, including Sundays and major events, is expected.

• Develop, execute, and refine integrated marketing strategies that support organizational priorities, ministry initiatives, events, campaigns, and growth objectives.
• Build on existing frameworks while identifying new opportunities to expand reach, improve effectiveness, and drive measurable outcomes.
• Ensure marketing strategies move audiences from awareness to engagement, participation, and ongoing spiritual connection through the church’s ministry pillars.

• Develop and execute strategies that strengthen engagement, attendance, participation, and connection among existing audiences, including members, attendees, volunteers, leaders, and partners.
• Ensure internal communications are clear, timely, and aligned across channels to support participation in the life of the church and movement through next steps.
• Provide oversight of key internal communication channels, including email, SMS, website, social media, in‑service promotion, and creative assets.

• Develop and execute strategies that increase awareness of The Potter’s House and attract new individuals, families, and communities into the church’s mission and ministry.
• Drive audience growth through strategic promotion, storytelling, and outreach that encourage participation in services, events, and ministry opportunities.
• Oversee audience acquisition channels such as paid media, organic content, digital advertising, community marketing initiatives, and strategic partnerships, ensuring efforts are measurable and aligned with organizational growth goals.

• Partner closely with the Visual Storytelling and Communications teams to ensure marketing strategies are supported by compelling content, coordinated campaigns, and consistent messaging across all channels.
• Collaborate on campaign assets, testimonies, event coverage, media opportunities, reputation management, and external communications to create unified audience experiences that advance organizational priorities.

• Own marketing systems, workflows, project management processes, reporting structures,…