Franchise Digital Marketing Specialist

Description

Award-winning PR & Digital Media Agency is seeking a Digital Marketing Specialist with 1–4 years of experience in digital marketing, advertising and/or social media management. This food & beverage focused marketing role offers career growth, competitive pay, excellent benefits (including hybrid work schedule), and a fast-paced yet fun, team-oriented environment.

As a Franchise Digital Marketing Specialist, you’ll support Champion’s restaurant, food, and beverage clients with B2B digital marketing, lead generation, and lead qualification for the purpose of selling franchise opportunities to prospective franchisees, entrepreneurs, and investors.

Responsibilities include:

• Supporting results-oriented digital marketing campaigns across paid media channels (paid social, programmatic display and paid search) to generate franchise sales leads, drive awareness and grow brand pipelines.
• Making outbound sales calls to prospects generated from marketing campaigns for prequalification purposes prior to client coordination.
• Assisting with ad account optimizations, campaign builds and restructures related to franchise client activity.
• Supporting client services through reporting, analysis, lead tracking and quality assurance.
• Managing daily digital marketing tasks: budget pacing, bid optimization, ad copy testing, keyword management and franchise development lead qualification.
• Providing recommendations for messaging, creative, keyword, audience and tactic testing to maximize lead generation results.
• Assisting with organic franchise development content strategy and execution.

Requirements

• Bachelor’s degree in Marketing, Business or related field.
• 1–4 years’ experience running paid media campaigns, preferably in lead generation marketing.
• Agency experience is preferred.
• Hospitality/restaurant industry experience is also a plus.

The Ideal Candidate

• Knowledgeable in creating, editing and optimizing multi-channel digital ad campaigns including Google Ads, Meta Ads, Linked In Ads and beyond – focused on performance and lead generation.
• Outbound sales experience and comfortable communicating with clients and sales prospects.
• Understanding of audience targeting and remarketing within Linked In and Meta paid campaigns.
• Knowledge of multi-channel media planning and strategy.
• Strong proficiency in Microsoft Office (especially Excel) and/or Google Data Studio.
• Familiarity with Google Tag Manager, Canva, and Zapier is a plus.

Skill Set

• Drive & Discipline – ability to juggle multiple projects in a fast-paced environment while delivering high-quality, on-time results.
• Detail-Oriented Excellence – dedicated to precision and delivering quality work every time, ensuring campaigns and client deliverables meet the highest standards.
• Growth Mindset – always looking for ways to improve results, processes and client success.
• Communication – strong ability to present insights and recommendations clearly to both internal teams and franchisor clients.