Head of Marketing

The Head of Marketing (Director) leads the development, execution, and continuous improvement of marketing strategies that advance The Potter’s House of Dallas’ vision through salvation, development, outreach, and community. This role is responsible for promoting organizational priorities, ministry initiatives, events, and communications through clear messaging, strategic audience engagement, and disciplined execution.

The position requires both strategic leadership and hands‑on capability, with a focus on increasing awareness, participation, and meaningful engagement across the ministry. Because this role serves within a ministry environment, active participation in church life, including Sundays and major events, is expected.

• Develop, execute, and refine integrated marketing strategies that support organizational priorities, ministry initiatives, events, campaigns, and growth objectives.
• Build on existing frameworks while identifying new opportunities to expand reach, improve effectiveness, and drive measurable outcomes.
• Ensure marketing strategies move audiences from awareness to engagement, participation, and ongoing spiritual connection through the church’s ministry pillars.

• Develop and execute strategies that strengthen engagement, attendance, participation, and connection among existing audiences, including members, attendees, volunteers, leaders, and partners.
• Ensure internal communications are clear, timely, and aligned across channels to support participation in the life of the church and movement through next steps.
• Provide oversight of key internal communication channels, including email, SMS, website, social media, in‑service promotion, and creative assets.

• Develop and execute strategies that increase awareness of The Potter’s House and attract new individuals, families, and communities into the church’s mission and ministry.
• Drive audience growth through strategic promotion, storytelling, and outreach that encourage participation in services, events, and ministry opportunities.
• Oversee audience acquisition channels such as paid media, organic content, digital advertising, community marketing initiatives, and strategic partnerships, ensuring efforts are measurable and aligned with organizational growth goals.

• Partner closely with the Visual Storytelling and Communications teams to ensure marketing strategies are supported by compelling content, coordinated campaigns, and consistent messaging across all channels.
• Collaborate on campaign assets, testimonies, event coverage, media opportunities, reputation management, and external communications to create unified audience experiences that advance organizational priorities.

• Own marketing systems, workflows, project management processes, reporting structures, intake processes, and operational standards to create clarity, accountability, efficiency, and consistency across all marketing activities.

• Develop, manage, and steward the marketing budget, allocating resources across channels, campaigns, technology, vendors, and agency partnerships to maximize effectiveness and support organizational priorities.

• Partner with ministry leaders, executive leadership, production, communications, Visual Storytelling, community, outreach, and other departments to ensure marketing efforts support organizational priorities and create a consistent audience experience.
• Provide strategic guidance on prioritization so resources are focused on initiatives that deliver the greatest mission and organizational impact.

• Establish performance metrics, reporting standards, and attribution frameworks that measure marketing effectiveness and support organizational decision‑making. Partner with Business Performance, IT, and the Agency of Record to strengthen CRM utilization, data governance, audience insights, and reporting.
• Monitor campaign performance, audience behavior, channel effectiveness, and conversion outcomes to…