Director-Product Marketing (Local Strategy

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.

At AT&T, we are reimagining the technology that connects people, businesses, and communities. Join us to help shape differentiated, simplified customer experiences across one of the most recognized connectivity portfolios in the market.

Lead local go-to-market marketing execution for AT&T’s consumer portfolio, including Wireless, Fiber, and 5G Home Internet. This role serves as the marketing leader for local campaign activation—translating Consumer Marketing priorities into market-relevant plans, aligning regional and cross-functional partners, guiding investment and execution priorities, and ensuring AT&T shows up with clarity, consistency, speed, and local relevance across priority markets.

Strategic Go-to-Market Leadership & Alignment:

• Lead integrated local go-to-market execution across Wireless, Fiber, and 5G Home Internet, aligning portfolio priorities with business objectives, customer needs, regional opportunities, and brand direction.
• Translate enterprise and portfolio priorities into locally relevant marketing plans, launch roadmaps, investment priorities, and activation requirements.
• Partner with senior leaders, regional leadership, strategy, product, sales, media, creative, operations, legal, compliance, and execution teams to align objectives, timing, dependencies, channels, audiences, and success measures.
• Lead governance routines, decision forums, prioritization discussions, issue escalation, and cross-functional operating rhythms to keep local activations moving with speed, discipline, and executive visibility.
• Adapt national priorities for regional and local market needs while maintaining consistency with AT&T’s brand, portfolio strategy, business objectives, and customer experience standards.
• Anticipate market, operational, and execution risks; develop mitigation plans; and mobilize cross-functional teams to resolve barriers and protect business outcomes.

Local Campaign Strategy & Activation:

• Own local campaign activation strategy from executional brief through market launch, ensuring positioning, messaging, offers, channels, audiences, deliverables, and measurement plans are aligned to portfolio and market priorities.
• Ensure coordination with national teams and adoption of brand systems, guidelines, and enterprise standards to preserve consistency while maximizing local relevance and impact.
• Direct creative, media, merchandising, digital, sales enablement, legal, compliance, brand management, and operations inputs to support timely, accurate, and differentiated campaign deployment.
• Establish launch readiness standards, executive reporting routines, decision trackers, communication plans, and activation recaps that drive accountability across teams.

Regional Partnership & Local Market Execution:

• Partner with regional leadership to identify local growth opportunities, activation barriers, competitive dynamics, channel considerations, and market-specific priorities.
• Lead collaboration with strategy and product teams to ensure local activations accurately reflect portfolio priorities, offer strategy, customer value propositions, and commercialization objectives.
• Use feedback from regional partners, field teams, and performance data to improve activation materials, timing, local relevance, and execution quality.

Execution Leadership & Resource Management:

• Oversee integrated timelines, deliverables, approvals, dependencies, and readiness milestones to support high-quality, on-time local market launches.
• Direct internal and external resources to improve activation speed, execution accuracy, operational efficiency, partner alignment, and marketing effectiveness.

Campaign Performance & Optimization:

• Define KPIs and track launch readiness, execution quality, market performance, campaign impact, and post-launch optimization opportunities.
• Translate analytics, partner feedback, and market intelligence into actionable recommendations that improve future activations and business outcomes.
• Deliver concise performance updates, activation recaps, and strategic recommendations…