Manager, Integrated Marketing

Who You Are

You are an experienced Integrated Marketing Manager and Direct Response Marketing leader with strong strategic instincts, leadership capability, and deep operational expertise within the High Level ecosystem. You understand how direct response campaigns, funnels, lifecycle marketing, automation, creative, AI-powered marketing, and customer journeys work together to drive measurable business growth, trial conversion, customer acquisition, retention, and revenue outcomes.

You bring a strong execution mindset while also being an effective people manager who can build, lead, coach, and develop a high-performing marketing team. You know how to create accountability, provide strategic direction, prioritize effectively, and help team members grow while maintaining strong operational execution and marketing performance standards.

Earlier in your career, you were highly hands-on building funnels, automations, nurture campaigns, CRM workflows, direct response campaigns, AI-assisted marketing programs, and conversion-focused growth initiatives. That experience allows you to quickly identify gaps, improve execution quality, guide teams effectively, and support scalable marketing growth without micromanaging.

You have meaningful experience working inside High Level and understand how to leverage the platform, automation tools, direct response marketing strategies, and AI-driven marketing capabilities to support integrated campaigns, customer acquisition, lifecycle engagement, operational efficiency, personalization, conversion optimization, and scalable growth.

You are highly data-driven, collaborative, adaptable, and solutions-oriented. You value accountability, experimentation, testing, optimization, continuous improvement, strong cross-functional communication, and modern AI-enabled marketing practices. You know how to balance speed, execution quality, innovation, and team leadership while keeping stakeholders aligned around aggressive growth and conversion goals.

Lead and oversee integrated marketing campaigns across acquisition, lifecycle, retention, and customer engagement initiatives.

You will:

• Build, lead, and mentor a high-performing integrated marketing team while remaining hands-on in driving strategic marketing initiatives across lifecycle marketing, funnels, webinars, customer journeys, and growth programs. Serve as a key strategic marketing leader, leveraging strong direct response marketing experience to help scale High Level’s trial growth and customer acquisition efforts.
• Align campaign messaging, offers, creative assets, and customer journeys across channels
• Lead or co-lead, in partnership with the Sr. Director for go-to-market initiatives, launches, promotions, and recurring campaign programs.
• Partner cross-functionally to ensure campaigns are delivered accurately and on time
• Improve customer journeys from lead generation through conversion and retention
• Ensure campaigns inside High Level are organized, scalable, and operationally effective
• Leverage AI tools and AI-driven marketing practices to improve personalization, campaign efficiency, customer targeting, reporting insights, and operational scalability
• Identify opportunities where AI can improve marketing workflows, customer engagement, and campaign performance

Serve as a key operational and strategic leader for marketing execution inside the High Level ecosystem.

You will:

• Build, manage, and optimize workflows, automations, funnels, pipelines, forms, and nurture systems in High Level
• Support CRM management, segmentation, campaign setup, and customer communication flows
• Partner with technical marketing and operations teams to troubleshoot issues and improve processes
• Help maintain campaign quality, tracking accuracy, and reporting visibility
• Identify opportunities to improve automation, operational efficiency, and customer experience
• Support adoption of operational best practices and scalable systems
• Explore and implement AI-assisted marketing tools and workflows where appropriate to improve execution quality and efficiency