Growth Marketing Manager: Req # 4064

Growth Marketing Manager

Denali is the leading organic recycling company on a mission to unlock the power of unused food and organics, transforming them into resources to feed, fuel and replenish the earth. Our work is essential to keeping water clean, reducing the need for new landfill capacity, building soil fertility, helping farmers be more resilient, and reducing society's reliance on fossil fuels. Denali provides meaningful and measurable change for any business that handles food, creating value with our scalable solutions across the nation.

Our services and products touch thousands of acres and businesses, millions of tons of organic material, and nearly every person who purchases and consumes food in the U.S. Apply to join our team today!

Location:

Dallas

Employment Type:

Full-Time

Travel Required:

Occasional

Denali helps turn organic material into valuable, reusable resources that support farms, communities, and a more sustainable food system. With approximately 1,400 employees operating across 45 states and Puerto Rico, we partner with businesses nationwide to keep organic materials in circulation and out of landfills.

Our team combines operational expertise, environmental stewardship, and smart technology to create practical recycling solutions that make a measurable impact. We believe great ideas can come from anywhere, and we build teams that collaborate, move quickly, and continuously improve the way we work.

Denali is looking for a Growth Marketing Manager to help accelerate demand generation, strengthen marketing operations, and improve how prospects move through our commercial pipeline. This role is ideal for someone who enjoys building systems, testing ideas quickly, and using data to guide decisions.

You'll work across paid media, marketing automation, CRM workflows, analytics, and campaign strategy to create a connected customer journey from first touch through sales conversion. You won't inherit a static playbook—you'll help build it.

This role partners closely with sales, creative, content, and external agencies to launch campaigns that drive measurable business growth. You'll report to Kia Knuckles and play a key role in shaping how Denali scales marketing performance nationwide.

• Build and launch demand generation campaigns in partnership with internal creative/content teams and external agencies.
• Manage paid media strategy and performance across search, social, retargeting, and digital advertising channels.
• Monitor campaign performance daily and optimize for conversion rates, efficiency, and return on ad spend.
• Design and execute A/B and multivariate tests across landing pages, email campaigns, forms, and advertising creative.
• Develop and maintain marketing automation workflows across the customer lifecycle using platforms such as Pardot or similar systems.
• Own marketing lead flow processes, including lead intake, routing logic, lifecycle stages, scoring, and sales handoff coordination.
• Partner with sales leadership to improve speed-to-lead, lead quality feedback loops, and pipeline visibility.
• Analyze funnel performance to identify friction points, conversion gaps, and opportunities for optimization.
• Track and report on marketing and pipeline KPIs including CAC, LTV, ROAS, conversion rates, and influenced revenue.
• Coordinate with agency partners and vendors, establish performance expectations, and ensure accountability against goals.
• Identify gaps in the marketing technology ecosystem and recommend scalable solutions for integrations, attribution tracking, and reporting.
• Create dashboards and executive-ready reporting that translate campaign performance into actionable business insights.
• Support website conversion optimization initiatives and customer journey improvements.
• Collaborate with operations and recruiting marketing stakeholders on regional growth initiatives when needed.
• Maintain marketing compliance standards related to data privacy, consent management, and digital communications.

• Marketing qualified leads (MQLs) generated and conversion to sales accepted leads (SALs)
• Pipeline contribution and influenced revenue
• Customer…