Associate Brand Manager, Marketing

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Management Dallas, TX, US

Salary: $75,000.00 Annually

Associate Brand Manager

The Associate Brand Manager supports the planning, execution, and measurement of national and local marketing initiatives. This developing role provides day-to-day support across the marketing calendar, creative development, presentations, competitive tracking, results reporting, and cross-functional projects.

The ideal candidate is an organized, detail-oriented early-career marketer with strong communication skills, accountability, and a team-first mindset. This person will be expected to produce accurate, timely work, follow through on commitments, and proactively communicate progress and risks. With coaching and demonstrated performance, the role will grow into ownership of defined work streams and smaller marketing programs.

This is a full-time, in-office position based in Dallas, Texas, requiring five days per week in the corporate office.

• Support the planning and execution of national calendar programs, local marketing efforts, and broader brand initiatives.
• Develop andmaintainproject plans, timelines, creative briefs, status documents, and deliverables.
• Track milestones and action items, follow up with partners, and proactively flag timing or execution risks.
• Coordinate project meetings, including agendas, materials, decisions, and next steps.
• Support program recaps,resultsreporting, key learnings, and other marketing priorities as needed.

• Coordinate the cross-functional review and approval of creative materials.
• Gather,consolidate, and communicate clear, actionable feedback from internal teams, agencies, franchisees, and other partners.
• Maintain organized records of creative versions, approvals, and final assets.
• Review materials for accuracy, consistency, and alignment with brand standards.

• Build polished PowerPoint presentations for leadership, franchisees, internal meetings, and program recaps.
• Translate data, information, and project updates into clear, concise, and visually compelling slides.
• Support project communications that align internal, cross-functional, and field teams.
• Maintain presentation templates and help improve the consistency of marketing materials.

• Collect, organize, and conduct basic analysis of marketing performance data.
• Track results against programobjectivesand support post-program reporting.
• Identify performance trends and potential insights for further evaluation.
• Maintain competitive tracking across offers, menu innovation, advertising, promotions, partnerships, and relevant industry activity.
• Sharetimelycompetitive and category updates with the broader team.

• Maintain the national marketing calendar and track key dates, milestones, and dependencies.
• Organize shared files, templates, project materials, and historical documentation.
• Identify opportunities to streamline recurring processes and improve project visibility.
• Support budget tracking, invoice coordination, and communication of discrepancies or risks.
• Maintain accurate, current information for assigned projects.

• Develop a strong understanding of Fridays’ brand, consumer, products, marketing calendar, and creative standards.
• Ensure assigned work reflects approved brand and strategic direction.
• Be a dependable, collaborative team member who willinglysupportsshared priorities.
• Demonstrate accountability, sound judgment,a strong work ethic, and a commitment to high-quality work.
• Communicate proactively, respond constructively to feedback, and take on greater responsibility as capabilities develop.

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field preferred.
• Threeyearsormoreofrelevant marketing, advertising, account management, or project coordination experience;…