Senior Manager, Growth Marketing & Search

Juice Plus+ is seeking a commercially minded, data-driven Senior Manager, Growth Marketing & Search to lead two of our most important growth engines:
Paid Media (USA) and Organic Search (Global).

This role sits at the intersection of performance marketing, search visibility, content strategy, and growth marketing. The successful candidate will be responsible for driving revenue growth through paid media, increasing organic visibility across traditional and AI-powered search platforms, and translating channel performance into actionable recommendations that improve business outcomes.

Working closely with agency partners, Social, CRM, PR, Analytics, IT, and Commercial teams, this role will act as the strategic owner of Growth Marketing and Search performance. The role will identify opportunities, guide priorities, and ensure channel investments align with broader business objectives.

As search continues to evolve, this position will help shape how Juice Plus+ appears across Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, and emerging answer engines, ensuring the brand remains visible and competitive in the future of search.

The role supports both customer acquisition and Partner growth objectives, with a primary focus on revenue generation, ecommerce growth, lead generation, and brand visibility across the digital ecosystem.

• Own the paid media strategy and performance across Meta, Google, You Tube, Tik Tok, Microsoft Ads, and Connected TV.
• Drive customer acquisition, revenue growth, and lead generation through full-funnel media strategies aligned to annual business objectives.
• Manage agency partners responsible for campaign execution, optimization, testing, and performance reporting.
• Drive performance against key KPIs including Revenue, ROAS, CVR, CAC, AOV, Lead Generation, and Customer Acquisition targets.
• Develop testing roadmaps focused on audiences, messaging, offers, creative themes, landing page experiences, and campaign structure.
• Translate channel insights into actionable recommendations for Social, CRM, Creative, and Commercial teams, ensuring marketing investments and content priorities are informed by performance data.
• Partner with Social and Creative teams to identify content opportunities, audience insights, and messaging strategies that improve acquisition and conversion performance.
• Support customer acquisition, Partner lead generation, and recruitment initiatives through targeted campaigns aligned to key business priorities and seasonal moments throughout the year.
• Partner with Sales, Field Development, and Commercial teams to support lead generation and recruitment objectives while maintaining a primary focus on customer growth and revenue generation.
• Support platform integrations and operational initiatives that improve campaign performance, audience targeting, reporting visibility, and marketing effectiveness.
• Identify emerging growth opportunities across creator commerce, affiliate marketing, referral programs, Tik Tok Shop, and new acquisition channels.
• Maintain a strong understanding of the evolving digital advertising landscape, proactively identifying opportunities to improve efficiency, scale, and competitive advantage.

• Own the global SEO, GEO, and AEO strategy in partnership with specialist agency partners.
• Drive improvements in organic search visibility, rankings, traffic, and revenue.
• Develop strategies that improve Juice Plus+ visibility across Google Search, AI Overviews, ChatGPT, claude, Gemini, Perplexity, and emerging AI-powered search experiences.
• Lead SEO initiatives spanning technical optimization, content strategy, authority building, and search experience improvements.
• Partner with PR, Communications, and Content teams to strengthen authority signals, citations, backlinks, expert content, and third-party credibility.
• Monitor competitor activity, search trends, and emerging AI search developments.
• Translate keyword, search, and audience intelligence into content opportunities that support acquisition, education, and authority-building objectives.
• Ensure agency roadmaps align with…