Head of Marketing

About Franke

We, the Franke company with its three divisions, are a world's leading supplier of products and services for domestic kitchens, the professional food service systems and the convenience store sector as well as for professional coffee making. With around 60 companies, we are at home on five continents. Over 8,000 employees constantly take on new perspectives to identify opportunities and turn them into inspiring, innovative solutions for tomorrow’s demands.

The Franke Food service Systems division is a world-leading supplier of kitchen facilities, equipment and supplies solutions. As a full system manufacturer, distributor and program management partner, we supply global chains in the quick-service restaurant, convenience store and supermarket segments, helping to manage unit growth and upgrade their facilities.

The Head of Marketing serves as a strategic and operational leader responsible for driving marketing effectiveness, growth, organizational alignment, and execution excellence across the Chain Link Service business. This role combines comprehensive marketing leadership with Chief of Staff responsibilities, ensuring that strategic initiatives are translated into measurable outcomes.

As a key member of the Global Marketing Leadership Team, this individual will lead all aspects of branding, brand building, digital marketing, websites, e-commerce/web shop management, promotions, sales enablement tools, trade shows, customer events, and project management. Simultaneously, the role will act as the operational right hand to the General Manager for Chain Link Services, driving cross-functional alignment, strategic planning, business reviews, resource prioritization, and execution of critical initiatives.

The ideal candidate is a highly strategic marketing leader with strong operational discipline, exceptional project management capabilities, executive presence, and a proven ability to lead critical initiatives in a complex business environment.

• Brand Strategy & Brand Building
  • Develop and execute global brand strategies that strengthen market position, increase awareness, and support commercial growth objectives.
  • Lead brand architecture, messaging, value proposition development, and market positioning initiatives.
  • Ensure consistent brand standards and execution across all customer-facing channels and geographies.
  • Drive brand awareness, customer engagement, and reputation-building initiatives.
  • Partner with Franke Group and Franke Food service Systems Marketing colleagues.
• Digital Marketing & Demand Generation
  • Lead digital marketing strategy including SEO, SEM, social media, email marketing, content marketing, marketing automation, and analytics.
  • Monitor performance metrics and leverage data-driven insights to improve marketing effectiveness and ROI.
  • Oversee marketing technology platforms and digital marketing capabilities.
  • Partner with Franke Group and Franke Food service Systems Marketing colleagues.
• Website & E-Commerce (Web Shop)
  • Lead website strategy, governance, content management, and user experience for defined business unit.
  • Lead ongoing website optimization to improve customer engagement, lead generation, and conversion performance.
  • Support and advocate for business unit web shop strategy, functionality, content, and performance to drive customer satisfaction and revenue growth.
  • Partner with Head of Ecommerce and business stakeholders to enhance digital customer experiences.
• Promotions & Campaign Management
  • Develop integrated marketing campaigns supporting business unit priorities and growth objectives.
  • Lead product launches, promotional activities, customer engagement programs, and market activation initiatives.
  • Ensure consistent execution across regions and channels.
  • Partner with Franke Product and Segment Management.
• Lead development and management of customer-facing sales and marketing materials.
• Create tools, presentations, collateral, case studies, competitive intelligence, and digital assets that enable commercial success.
• Partner closely with sales leadership to improve customer engagement and sales effectiveness.
• Trade Shows & Industry…