B2B Field Marketing Specialist

B2B Field Marketing Specialist

It's an exciting time to join the HF Sinclair Marketing Team in our Retail Fuels Division. Over the last 110 years we have grown to over 1,800 Sinclair sites and have an ambitious growth plan to continue growing significantly over the coming years. HF Sinclair is currently seeking for an experienced and creative B2B Marketer in Dallas, TX or Salt Lake City, UT to enable our sales team to enhance our existing distributor relationships and grow our distributor network.

This is a hybrid role which primarily focusses on strategic elements while at the same time is responsible for the implementation of certain tactical elements. This person will be the Brand Sales Team's focal point and main representative with our distributor community with the aim of enhancing our Distributor Value Proposition. This role also encompasses the management and growth of our fleet fuel card program.

Job Duties:

• Create and market our Distributor Value Proposition (DVP)
• Implement Salesforce Marketing Cloud and create ABM campaigns to retain and attract new distributors to our network
• Manage our strategy for and participation at industry trade events such as NACS, WPMA and SIGMA and deliver qualified leads for sales
• Manage our fleet card program with our 3rd party WEX
• Develop and implement Co-Op Advertising program
• Create and publish Distributor communications
• Support local and regional promotion and grand opening program development
• Create relevant and impactful Marketing Materials to enable our Sales team to engage with distributors

Experience:

• A minimum of five years of on-the-job experience specifically related to the job are required.
• Preferred Experience:
  
  7+ years of professional marketing experience
• 5+ years of B2B marketing experience
• Working with agencies to implement ABM campaigns that deliver positive ROI
• Creating successful campaigns with Salesforce Pardot or similar B2B email marketing platform
• Managing trade show booth planning, implementation and events
• Working with and growing fleet card or credit card programs
• Working with distributors or franchisees of all sizes to grow each other's businesses

Education Level:

• A minimum of a Bachelor's Degree, in marketing or a similar business-related field.
• Preferred Education Level: Experience in petroleum products is preferred.

Required Skills:

• Self-starter with drive and ability to achieve planned objectives.
• Strong creative, organizational, analytical and communication skills, both written and verbal.
• Ability to create mutual respect with peers and a positive work environment.
• Advanced ability to perform a variety of assignments as they relate to performing assigned petroleum product marketing, and effectively executing sales opportunities and multi-tasking.
• Working knowledge of Microsoft products.
• Advanced interpersonal skills with the ability to effectively communicate with others, both written and verbal communication, advanced reading and writing skills.

Preferred

Skills:

• An understanding of supply and distribution and refining procedures preferred.
• Proficiency with Salesforce (or similar CRMs), marketing automation platforms, and MS Office/Google Workspace.
• Foundational graphic design skills (Adobe Creative Cloud) are usually a plus.
• Experience working with Agile methodology and ways of working
• Strong relationship-building abilities, a strategic growth mindset, and the ability to travel across the business footprint.

Work Conditions:

• Office based with up to 30-40% travel by land and air possible.
• Ability and willingness to relocate.
• Subject to varying road and weather conditions.
• Some evening and weekend work may be required due to trade shows or marketing events and activations.

Benefits:

• HF Sinclair offers a comprehensive benefits package designed to support the well-being of our employees and their families.
• Our benefits include, but are not limited to, the following:
  Medical Insurance Vision Insurance Dental Insurance Paid Time-Off 401(k) Retirement Plan with match Educational Reimbursement Parental Bonding Time Employee Discounts

Our One HF Sinclair Culture:

• At HF Sinclair, we are united through our One HF Sinclair Culture, which is underpinned by our five core values of Safety, Integrity, Teamwork, Ownership and Inclusion.
• Developed to empower our people, our five core cultural values are at the heart of everything we do and extend to how we engage our stakeholders.
• These values influence our decisions, shape our behaviors and keep us connected across the entire organization.

About HF Sinclair Corporation:

HF Sinclair Corporation, headquartered in Dallas, Texas, is an independent energy company that produces and markets high-value light products such as gasoline, diesel fuel, jet fuel, renewable diesel and other specialty products. HF Sinclair owns and operates refineries located in Kansas, Oklahoma, New Mexico, Wyoming, Washington and Utah and markets its refined products principally in the Southwest U.S., the Rocky Mountains extending into the Pacific Northwest and in other…