Marketing Director

First America Homes (FAH) is the homebuilding division for The Signorelli Company (TSC), a vertically integrated, diversified real estate company based in The Woodlands, TX. Established in 1994, TSC has experience in all the aspects of real estate that make up master planned communities including land development, commercial, mixed-use, office, medical, outdoor hospitality, multi-family and single-family development. FAH is currently one of the fastest growing privately held homebuilders in the State of Texas with presence across all four quadrants of the greater Houston area and growing.

The Marketing Director for First America Homes is responsible for leading the overall marketing strategy and performance across all homebuilding regions and communities. This role drives traffic, lead generation, conversion, and brand performance by aligning marketing initiatives with company objectives and regional business goals.

The Marketing Director serves as a strategic partner to the Vice President of Marketing, Division Presidents, Sales leadership, and regional marketing teams, ensuring consistency and effectiveness across all marketing efforts. This position provides leadership, direction, and performance oversight for regional marketing operations while supporting long-term growth and market expansion.

On-site - The Woodlands, Texas

• Develop and lead the overall marketing strategy for First America Homes across all regions and communities
• Align marketing initiatives with company objectives, sales goals, and regional business plans
• Ensure consistency and effectiveness of marketing strategies, campaigns, and brand execution across all markets

• Own marketing performance across all homebuilding regions, including traffic, lead generation, conversion, and absorption metrics
• Establish and monitor key performance indicators aligned with business goals
• Analyze performance data and implement strategic adjustments to improve outcomes and return on investment
• Provide regular reporting and actionable insights to executive and division leadership

• Provide leadership and direction to Senior Marketing Managers, Marketing Managers, and regional marketing teams
• Ensure alignment of marketing strategy and execution across all regions and communities
• Support development of marketing talent by fostering accountability, strategic thinking, and performance ownership
• Establish standards and best practices for marketing execution across regions

• Partner closely with Division Presidents and Sales leadership to align marketing strategies with business priorities and sales objectives
• Evaluate market conditions, buyer behavior, traffic trends, and conversion performance to inform decision-making
• Support business planning discussions with recommendations related to growth, positioning, and community performance

• Own and evolve the First America Homes brand strategy across all markets
• Ensure consistent messaging, positioning, and visual identity across all marketing channels and communities
• Identify opportunities to strengthen brand differentiation and market presence

• Oversee agency relationships and vendor partnerships supporting homebuilding marketing efforts
• Establish standards for performance, scope, and accountability
• Lead contract negotiations and ensure alignment with company objectives

• Oversee marketing budgets across all homebuilding regions, ensuring effective allocation of resources
• Evaluate return on investment and adjust strategies to maximize performance
• Partner with Finance and leadership to align marketing investments with business goals

• Identify opportunities to improve marketing processes, tools, technologies, and reporting capabilities
• Drive adoption of best practices and scalable marketing solutions across regions
• Stay informed on industry trends and emerging marketing strategies to maintain competitive…