Lead Video Producer

High Level Creative Lead

High Level is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, High Level supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes. To date, businesses operating on High Level have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure  centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.

With over 2,000 team members across 10+ countries, High Level operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

Every month, High Level enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We're proud to be a part of that.

You lead with story and back it up with data. Before you ask what asset needs to get made, you ask what's actually worth saying — and whether the numbers support it. You're just as comfortable giving a copywriter feedback on a headline as you are telling a video editor a cut isn't landing, because your read on what makes content work isn't tied to one craft.

You've operated across multiple creative disciplines — video, copy, design, or some combination — and know how to translate a stakeholder's goal into an actual creative point of view, not just a production request. You don't need heavy oversight to run with a project once you understand what it needs to do, and you know when to lean on AI to move faster and when the call needs human judgment instead.

• Manage creative projects across creative disciplines
• Lead creative projects for an assigned portfolio of projects, running independently once ramped up.
• Give direct, specific creative feedback to individual contributors across video, copywriting and design.
• Work directly with external partners, including agencies, vendors and freelancers on both a project-to-project and ongoing basis.
• Know enough across each craft to evaluate whether the work is solving the right problem — without needing to be the most technically skilled person in any single discipline.

• Monitor how content and campaigns are performing and translate what's working — and what isn't — into specific areas to test and optimize moving forward
• Bring a point of view grounded in data to creative reviews, not just aesthetic judgment.
• Bring ideas that improve how the broader creative team works, not just what you personally produce.
• Provide recommendations that improve watch time, click thru rate, retention, conversion, engagement, and content effectiveness.
• Partner with Marketing teams to continuously improve creative performance through testing and iteration.

• Contribute to documented creative standards and workflows for your portfolio, including how AI-assisted tools fit into the process.
• Manage and organize, alongside other creative leads, a scalable digital and print asset management system for static imagery, testimonials (written and recorded), raw footage, edited content, creative assets and production files.
• Leverage AI tools to automate tagging, categorization, metadata generation, searchability, and content retrieval.
• Build repeatable workflows that improve content discoverability and enable teams to easily access and reuse content assets.
• Create systems that support large-scale content production and future content needs.
• Continuously identify automation opportunities that improve team productivity and operational efficiency.

To succeed in this role, you bring strong creative judgment, cross-disciplinary…