Marketing Operations Manager

About This Role:

As a team responsible for driving patient and exam growth across more than 550 independently managed practices, AEG Vision Marketing has reached a point where we need someone to optimize day-to-day team operations. From project management and marketing request intake to budget coordination, the Marketing Operations Manager will be responsible for serving as the central hub that keeps AEG’s patient growth engine moving.

This teammate will serve as the owner and strategic lead of Marketing’s core project management system (Adobe Workfront), ensuring that the system meets the needs of Marketing and cross-functional partners. They will proactively identify opportunities to optimize and automate processes across a highly matrixed team, remove friction where possible, and provide visibility into project and program delivery. The Marketing Operations Manager will also function as the central intake and triage point for marketing requests from the field, many of which feed into the project management system and are delegated to teammates as needed.

This will provide exposure to all aspects of the marketing organization and broader company as they help ensure that we deliver on our commitments. This teammate will also be a key partner to Finance/AP in supporting the accounting for a ~ $15M annual marketing budget.

This role is ideal for someone who is proactive, highly detail oriented, data-driven, process-oriented, thrives in cross-functional environments, and takes pride in bringing order, clarity, and follow-through to complex workflows. You will be a go-to resource for both marketing leadership and field teams—recognized for your responsiveness, organization, and resourcefulness in ensuring every request is addressed thoroughly. In this role, you will become familiar with every aspect of the Marketing and Call Center organization and will become an indispensable partner to executive leadership.

• Own the strategy, administration, and evolution of Adobe Workfront, including Workfront Planning and Fusion, ensuring the platform supports current operations and scales for future growth.
• Lead the transition from external consultants to internal platform ownership, serving as the trusted SME for all things Workfront.
• Design, configure, and continuously improve workflows, templates, permissions, reporting, and automation to drive transparency, clarity, accountability, and speed.
• Proactively identify and implement automation opportunities that reduce manual effort, eliminate bottlenecks, and improve on-time project delivery.
• Work to deeply understand the priorities of the Marketing and Call Center leadership team and support the evaluation of new project and program requests against those priorities.
• Partner with marketing leadership and teams to improve project timelines for key initiatives, including new doctor onboarding and practice integrations.
• Build and maintain awareness of the project, program, and process management systems, and proactively evolve the roadmap to ensure that it continues to meet the organization’s needs as we evolve.
• Stay current on platform capabilities and best practices by actively participating in Adobe Workfront user groups, admin sessions, training, and learning forums.
• Partner with the Technology team to identify and deliver system integration and optimization opportunities
• Enable and facilitate adoption and effective use of the platform by developing training materials, leading onboarding for new marketing associates, and serving as a day-to-day resource for questions and optimization.
• Establish strong feedback loops with the marketing team and external stakeholders to gather input, prioritize…