Content Marketing Specialist, US Public Sector

Schneider Electric's Sustainability Business is seeking a Content Marketing Specialist to support its growing US Public Sector marketing organization. This role will create compelling campaign content and digital assets that elevate Schneider Electric's market presence, generate demand, and showcase client success.

Working closely with Marketing, Sales, Brand, and subject matter experts, you will develop thought leadership, client stories, social media content, public relations materials, and sales enablement assets that support business growth. You will also manage key content platforms and identify innovative ways to use AI and marketing technology to improve marketing team efficiency and business impact.

The ideal candidate is a strong writer and storyteller who enjoys collaborating across teams, managing multiple projects, and turning complex ideas into clear, engaging content.

• Develop thought leadership articles, blogs, client success stories, email campaigns, and other strategic marketing content.
• Partner with Marketing, Sales, and subject matter experts to identify content opportunities aligned to market trends and business priorities.
• Ensure content reflects Schneider Electric's brand, value proposition, and audience needs.

• Develop and execute social media content plans that support campaigns and business objectives.
• Manage content calendars and create engaging social content across channels.
• Monitor performance and optimize content to increase audience engagement and reach.

• Create press releases, media pitches, award submissions, spokesperson briefs, and related communications.
• Coordinate with internal teams, agencies, and external partners to drive media and public relations opportunities.
• Identify opportunities to promote client success stories, innovative projects, and company expertise.

• Develop and maintain sales enablement assets, including presentations, one-pagers, case studies, and offer collateral.
• Manage content libraries and repositories, including Accent and SharePoint.
• Partner with Sales, Marketing, and Proposal teams to identify content gaps and improve asset effectiveness.

• Maintain content across websites, blog sites, and other digital channels.
• Support governance of content and design platforms, including Anyword, Superside, and Canva to ensure brand compliance and marketing excellence across all marketing users.
• Manage content updates, asset organization, vendor coordination, invoicing, and related operational processes.

• Evaluate and implement AI-enabled tools, automation, and emerging technologies to improve content quality, scalability, and productivity.
• Streamline and automate content workflows, asset management, and platform governance.
• Share marketing best practices and support adoption of new tools and processes.

• Content Creation — intermediate level; producing compelling written and visual assets for digital channels
• Content Strategy — developing level; planning content that aligns with business goals and audience needs
• Customer Behavior Analysis — developing level; interpreting data to understand what drives engagement and conversion
• Search Engine Optimization — developing level; optimizing content to improve discoverability and organic reach
• Conversion Rate Optimization — developing level; refining content and user experiences to drive desired actions
• Storytelling — developing level; crafting narratives that connect emotionally with target audiences
• Communication — developing level; articulating ideas clearly across teams and stakeholders
• Project Management — developing level; coordinating timelines and deliverables across multiple initiatives

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, English, or a related field.
• 2-5 years of experience in content marketing, communications, public relations, or a related role.
• Exceptional writing, editing, and storytelling skills…