Director, Team Marketing

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Full Time Management Dallas, TX

8 days ago Requisition

Salary Range: $ To $ Annually

Job Title:

Director, Team Marketing

Reports to:

Head of Business Operations (Team)

Location:

Dallas, DC or Louisville

The United Football League (UFL) is the premier professional spring football league, powered by the visionary leadership and investment of Mike Repole and Impact Capital, Red Bird Capital Partners, FOX, Dany Garcia, Dwayne Johnson, and ESPN. Built on innovation, accessibility, and competitive excellence, the UFL delivers a dynamic professional football experience for players, fans, and partners alike. The league currently features eight teams and is focused on building the next era of spring football, with expansion planned for 2028 and beyond.

Build Brands. Grow Fans. Inspire Growth . The Director, Team Marketing is responsible for all team and league marketing and branding efforts within their local market. This role will be critical in building the fan base, creating breakthrough awareness campaigns, driving grassroots field marketing initiatives, building key community relationships and engaging fans across social/digital platforms to drive business performance, ticket sales and game attendance.

The team Marketing lead is responsible for translating the league’s marketing strategy into a tactical year round go-to-market plan, with a key focus on execution and activation. This role has a dual reporting structure, reporting to the Head of Business Operations (Team) as well as the league’s Sr. Director, Brand & Team Marketing. The Director will also collaborate closely with Team & League staff to execute the vision for the league and team brands, partnering closely with Ticket Sales, Communications/PR, Sponsorship, Social Media and other verticals to drive key business goals.

The primary role of the Marketing Director is to develop and execute all team marketing campaigns designed to support the team’s revenue goals, build brand awareness, acquire new fans and retain current fans. He or she will be the main steward for the assigned team brand and execute the team and league’s marketing and business strategy.

Collaborate with the League Sr. Dir. Brand & Team Marketing to transform the league marketing strategy to a season long go-to-market plan. Responsible for seeing through the execution of this plan, working with the league email, social, creative and digital/media to ensure plan alignment and assets development. Submit creative requests, write email copy, traffic assets as needed.

Collaborate with the league Marketing, Content and Creative teams to implement creative and innovative advertising, branding, promotional and grassroots campaigns across multiple platforms. (Including brand, ticketing, theme game, tentpole, sweeps, lead gen, fan engagement campaigns)

Collaborate with the seasonal social media team on content plans across all digital platforms to ensure marketing initiatives and messaging are strategically aligned, supported and amplified.

Lead all local field marketing and grassroots activation efforts, including fan engagement, community event activations, and social responsibility efforts - with the goal of elevating the team brand visibility in the market, growing fandom, generating leads and ultimately measuring success through data capture and ticket sales. (Includes on-site activations, digital/social activations, fan promotions, street teams/brand ambassador programs, event activations).

Work with the league Marketing team to align on impact and relevance of campaign messaging, media placements and audiences based on local market insights. Provide recommendations, ideas and evaluation of hyper local plans.

Build the local team brand, personality and reputation, appealing to key audiences, deepening fan love and engaging with fans, local partners and key stakeholders.

Execute activations, promotions, content capture, buzzworthy moments with local partners - e.g. sponsors, other sports teams, community organizations etc to build brand and engage with local sports fans and families. Build strong reciprocal relationships with these key entities, ultimately raising team brand and driving game attendance

Work with communications team to develop strategic initiatives to drive earned media and grow the brand

Partner with team Sponsorship & Ticketing leads to develop campaigns and programs to drive revenue.

Collaborate with content team to drive storytelling, promotions and database growth initiatives across digital product

Advance the league, local talent, players and coaches through local marketing efforts.

Succeeding on Game Day

Generate ideas and facilitate fan engagement activations, gameday event planning and logistics.

Support game presentation by providing weekly information for the…