Out of Home Senior Lead

We are PMG

Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

At PMG, our Out of Home (OOH) team delivers strategic media solutions that connect brands with audiences in impactful, measurable ways. We combine marketplace expertise, data-driven insights, and innovative thinking to create best-in-class OOH campaigns that drive business growth and strengthen client partnerships.

You'll collaborate with cross-functional media teams, client partners, vendors, and industry leaders to develop and execute integrated OOH strategies that align with broader business objectives. A key focus will be advancing PMG's OOH capabilities through innovation, scalable processes, and trusted strategic leadership while helping clients maximize the value of their media investments.

You'll also play a key role in shaping the future of PMG's OOH practice by strengthening industry partnerships, exploring new measurement capabilities, and identifying emerging opportunities that drive client success. At PMG, we don't just execute media campaigns—we elevate the way brands leverage Out of Home.

If you're passionate about leading strategic media initiatives, building lasting client relationships, mentoring future leaders, and advancing the future of Out of Home marketing, this is the place to make your mark.

• Define and oversee the strategic direction and execution of Out of Home marketing initiatives across a portfolio of clients, ensuring best-in-class OOH activations that drive business outcomes.
• Serve as a trusted strategic advisor to clients, providing marketplace expertise, thought leadership, and recommendations that strengthen partnerships and align OOH strategies with business goals.
• Lead collaboration across internal teams, clients, media partners, and vendors to deliver integrated media strategies, competitive marketplace solutions, and seamless campaign execution.
• Partner with other media channel teams to ensure OOH strategies are effectively integrated into broader media plans and client proposals.
• Leverage data and measurement insights to evaluate campaign performance, identify strategic opportunities, and advance innovation in OOH effectiveness and measurement.
• Build and maintain strong relationships with media partners to unlock beta opportunities, added-value programs, marketplace intelligence, and emerging industry innovations.
• Manage and coach junior team members, developing their strategic thinking, client communication skills, and technical OOH expertise while fostering future leadership.
• Contribute to the continued evolution of PMG's Out of Home capability by developing scalable processes, sharing thought leadership, and driving operational excellence.
• While this role is primarily focused on Out of Home media, responsibilities may extend across additional media channels as needed to support evolving client and business priorities.

• 7+ years of experience in Out of Home Media, Media Planning, Integrated Media, or related advertising disciplines, with a bachelor's degree or equivalent professional experience.
• Proven experience defining and leading strategic Out of Home initiatives that deliver measurable business outcomes for enterprise or nationally recognized brands.
• Deep expertise across the OOH marketplace, including planning, buying, measurement, vendor partnerships, and emerging industry trends.
• Demonstrated ability to build trusted client relationships by serving as a…