Director Performance Marketing Analytics

CONFIDENTIAL SEARCH – Director, Performance Marketing
- Consumer Focused

Location: Austin, TX or Dallas/Fort Worth, TX – Remote but Quarterly Travel and 1-2 days in office monthly.

Compensation: $150,000–$175,000 Base + Short-Term and Long-Term Incentives

Benefits: Comprehensive Medical/Dental Benefits, 401(k), Short- and Long-Term Disability, and additional company benefits

Education: Bachelor’s Degree Required

Sponsorship: No current or future employment sponsorship available

We are conducting a highly confidential retained search for a nationally recognized, consumer-focused organization seeking an accomplished Director of Performance Marketing
- Consumer Focused
.

This is a high-impact leadership opportunity for someone who understands both the art and science of performance marketing and has significant experience within a B2C/consumer environment. We are seeking a person that can use data to tell a story to both the companies prospects but also to internal stakeholders. This is a Marketing role not a data analytics/data scientist.

The Director will help determine how significant digital advertising investments are allocated, measured, tested and optimized across multiple geographic markets
. This individual will analyze marketing performance, attribution, customer acquisition and conversion data to determine where the organization should—and should not—invest its next advertising dollar.

This is not simply a digital campaign management role
. We are looking for a strategic, highly analytical marketer who can take complex data, determine what is driving business results, challenge assumptions when necessary, and translate those findings into clear recommendations for senior executives and business leaders.

• Lead the measurement and analysis of digital advertising performance across multiple channels and geographic markets.
• Evaluate advertising effectiveness across Paid Search, Paid Social, Display, Retargeting, Programmatic, Video and emerging digital channels.
• Analyze the complete customer acquisition funnel, including lead generation, lead quality, conversion performance, customer acquisition costs and overall marketing ROI.
• Identify opportunities to improve marketing ROI, lead quality and conversion performance and quantify the resulting business impact.
• Establish KPIs and measurement frameworks that connect advertising activity to meaningful business outcomes.

• Lead the organization's approach to marketing attribution, media mix optimization and advertising investment analysis.
• Determine where incremental advertising dollars should be invested based on performance, opportunity, expected return and business objectives.
• Evaluate when advertising investment should be increased, reduced, reallocated or discontinued.
• Develop testing methodologies that allow incremental advertising investments to be measured separately from ongoing, “always-on” marketing activity.
• Advance multi-touch attribution and other measurement methodologies to better understand how various advertising channels contribute throughout the customer journey.

• Develop forecasting, scenario modeling and “what-if” analyses to support advertising investment decisions.
• Design and evaluate controlled tests to determine the effectiveness of incremental marketing investments.
• Identify the metrics necessary to determine whether additional advertising investment is creating incremental business value.
• Partner with internal and external analytics resources to continually improve data quality, measurement methodologies and decision-making capabilities.

• Translate complex marketing analytics into clear, concise and actionable recommendations for executive leadership.
• Develop executive-level reporting that focuses on business outcomes rather than tactical marketing metrics.
• Present recommendations regarding advertising effectiveness, budget allocation, customer acquisition and marketing ROI.
• Serve as a trusted advisor who can confidently explain what is working, what is not working, why…