Public Relations and Communications Director

Public Relations and Communications Director

Administration DALLAS, TX

Forefront Living is looking for Public Relations and Communications Director in Dallas, TX. Our mission is to come together and make each moment matter for those we serve. The Forefront Living family is looking for individuals who want to be a part of our team and help continue our mission.

With a shared legacy in business and healthcare innovation, our family of care-oriented organizations blends values built on compassion and faith with high-quality senior care - long-term care, Alzheimer's and memory care, skilled nursing and rehabilitation therapies, hospice, and palliative care.

As a Public Relations and Communications Director, you will be responsible for representing, coordinating and managing public relations and communications activities, in conjunction with the Public Relations and Communications (PR/Comms) team. Together, you will facilitate communication of the organization's message to internal and external audiences.

• Lead and mentor a communications team, overseeing content development, project coordination and day-to-day creative initiatives
• Develop compelling human-interest stories, executive messaging, videos, blogs, newsletters and social media content that strengthen brand awareness and engagement
• Lead content production initiatives including photography, video storytelling, event coverage and multimedia campaigns across multiple senior living communities.
• Support organizational public relations efforts by highlighting resident experiences, teammate recognition, healthcare innovation and mission-driven initiatives
• Collaborate with leadership, residents, patients and teammates to create authentic stories that inspire connection and trust
• Contribute to a positive organizational culture through uplifting storytelling and strategic internal communications
• Direct and support all social media presence on behalf of Forefront Living and each of its entities
• Work with designated marketing agencies to proactively generate strategies to advance Forefront Living’s brand in industry trade publications, digital media and other forms of advertising
• Direct the creation of Forefront Living’s newsletters, news stories and video content, including formal press release distribution, media alerts, article/blog post development, podcasts, social media, etc.
• Oversee, review and approve communication for internal audiences
• Provide direction to the PR/Comms team and personally contribute to creating informative stories that showcase Forefront Living and its entities
• Oversee the production of multimedia content that is relevant to our organization’s core issues areas and will resonate with a diverse audience
• Oversee and support media relations on behalf of Forefront Living, assisting PR Liaison in coordination of media engagement as well as participate directly, when appropriate, to maintain brand consistency and appropriate dissemination of approved media coverage to internal audiences.
• Review, edit and approve press releases and media advisories
• Coordinate (assignments, presenter, etc.) and write Moments that Matter each week, communicating to applicable individuals
• Gather and report on data related to outreach efforts and user response rates to support communications strategy
• Oversee the creation of branded materials
• Direct and actively participate in corporate messaging development and distribution
• Review and edit documents and organization’s materials so they are current, accurate and properly reflect the brand and desired messaging
• Maintain the organization’s intranet
• Provide editing services to marketing teams, executive directors and others needing assistance with outward-facing…