Director, Growth

Director, Growth

January Digital is looking to fill a Director, Growth role for our team. Reporting directly into the VP, Client Services this role requires a growth minded individual with excellent communication skills and prior expertise executing across the digital landscape. You will be responsible for executing, managing and communicating successful outcomes for a client's digital marketing portfolio. Managed channels include: paid search, paid social, programmatic display, video and retail media / marketplace advertising (Amazon, Instacart, Roundel).

Responsibilities include:

• Fully manage paid media across relevant channels (paid search, paid social, video, display, programmatic, amazon, instacart, roundel, retail marketplaces) with responsibility for analysis and optimizations based on client goals.
• Manage and mentor a team of two Growth Account Managers and be responsible for their career development.
• Manage a portfolio of multiple client accounts simultaneously, each operating at a different service tiers, adapting oversight, cadence, and resourcing account by account.
• Formulating paid media strategies for client businesses, including new test recommendations and optimizations that align with the clients' objectives.
• Stay ahead of emerging, AI-driven discovery channels, including Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and answer-engine visibility. This is a growing area across the agency and already active work on accounts.
• Lead client calls and serve as the primary day-to-day point of contact for assigned accounts.
• Oversee and quality-check the Account Management team's campaign planning and tactical execution across paid media channels, ensuring work aligns with strategy and client goals.
• Manage workflow and coordinate closely with Traffic/Operations teams to ensure projects move efficiently and deadlines are met.
• Oversee project management across campaigns, ensuring deliverables are organized, prioritized, and executed on time.
• Support the expansion of client engagements beyond paid media, including areas such as affiliate marketing, incrementality testing, forecasting, and creative strategy.
• Collaborate cross-functionally to connect channel performance with broader marketing initiatives and client goals.
• Ownership of analysis and reporting on client campaigns.
• Oversee the Account Management team's ad delivery and optimizations, ensuring fluid, high-quality execution across channels to meet client goals.
• Ownership of day-to-day client communications.
• Guide and quality-check ad copy developed by the Account Management team, ensuring it is tailored to each client and adheres to their specific guidelines for brand voice.
• Build trust with clients by managing project deliverables, delivering flawless multi-channel tactical activation of marketing campaigns, and setting clear expectations internally.
• Staying on top of the latest trends in media and in client industries and presenting these findings in internal meetings and to clients.
• Helping lead audits and RFPs to win new business
• Travel Requirements:
  Must be able and willing to travel between NY & Dallas offices and to client and other company meetings within the U.S., as needed.

Qualifications include:

• 9+ years' experience in managing paid media in digital channels – search (organic / paid), programmatic, affiliate, social, display, and video.
• 4+ years' experience managing multi-layered teams
• Proven ability to produce informed investment recommendations and campaign launches for a variety of advertising clients.
• Experience managing client relationships and leading strategic and tactical conversations with stakeholders.
• Strong understanding of paid media planning and execution. 360° marketing perspective with an understanding of how channels such as earned and owned media connect with paid media efforts.
• Familiarity with incrementality testing and advanced measurement frameworks.
• Excellent project management and organizational skills with the ability to manage multiple workflows and stakeholders.
• Comfortable collaborating across teams to support integrated marketing strategies.
• Experience with performance media principles - driving positive ROAS, maximizing lead generation and marketing subscription-based programs.
• Strong knowledge of paid search platforms, paid social platforms, Google Analytics.
• Excellent project management skills with ability to prioritize and manage multiple tasks simultaneously to meet deadlines.
• Sold knowledge of Microsoft Excel and PowerPoint applications, Google work products, and other business tools (Slack, Airtable, etc.)
• Has a positive attitude and can-do mentality.
• Continually seek innovative and breakthrough ideas, approaches, and solutions
• Creative and analytical skills with the ability to take direction well, learn/develop new skill sets, problem solve, and take on new challenges while paying strong attention to detail.

Benefits & Perks include:

• Competitive and equitable pay, 401k matching, and bi-annual bonus…