Paid Search Specialist

Our client, a rapidly growing digital marketing agency is looking to bring on a fulltime Paid Search Specialist PPC, starting immediately, in Chicago (Lisle), Dallas or Scottsdale.

Location:
Dallas, Chicago, or Scottsdale (Onsite 5X week)

About the Job

Client is seeking a talented Paid Search Specialist, PPC to join our dynamic team. This full-time, in-house role requires on-site presence Monday through Friday. As a Paid Search Specialist, PPC you will lead the management and execution of various ad campaigns, handling everything from keyword research and account setup to campaign configuration and implementation for multiple clients. If you excel at optimizing pay-per-click strategies and driving impactful results, we would love to hear from you!

Responsibilities:

• Experience with Google and Microsoft Ads platforms, including Google Keyword Tool, Google Analytics, Google Ads, and Search Console, to drive campaign success.
• Craft and implement effective local and long-tail search strategies to enhance ad performance.
• Conduct comprehensive post-campaign analysis to assess performance and ROI.
• Generate and present detailed reports on client search performance to the business development team and senior management.
• Continuously refine and optimize keyword lists, ad copy, and landing pages to improve campaign effectiveness.
• Develop innovative paid search strategies for new and existing clients to achieve their marketing objectives.
• Work with all aspects of Google Ads, including automation, conversion tracking, callouts, e-commerce, and bidding optimization, to maximize campaign impact.

Minimum Qualifications:

• Bachelor’s Degree in Marketing, Business, or a related field.
• Google Ads and Google Analytics certifications preferred.
• 1-2 years of hands-on experience in digital marketing, advertising, or PPC account management, with proficiency in both search and display networks.
• Strong verbal and written communication skills
• Exceptional organizational abilities with precise attention to detail.
• Proven analytical and problem-solving capabilities.
• Up-to-date knowledge of current industry trends and best practices.
• Proficient in communicating through various channels, including phone, email, webinars, and in-person meetings.
• Ability to quickly adapt to evolving industry changes and new challenges.
• Advanced experience budgeting and optimizing PPC campaigns.

If you're qualified for and interested in this position, please forward your resume today!