Manager, Innovation

What We’ll Need

This role, the Manager of Innovation, will support the development and execution of insight-driven marketing initiatives that drive incremental growth for the Wingstop brand. The role will focus on bringing new ideas to life through disciplined testing, strong cross‑functional execution, and continuous learning.

• Support the end‑to‑end innovation process—from ideation and concept development through in‑market testing and post‑analysis
• Identify and develop new ideas across key growth areas including occasions (lunch, late night, snacking), value platforms, and customer segments
• Partner cross‑functionally with Brand, Digital, Operations, Culinary, and Analytics teams to execute innovation initiatives effectively
• Track and evaluate marketing activities, campaigns, and tests to assess performance and impact
• Identify insights and opportunities for optimization based on results
• Partner with the Marketing Analytics team to analyze performance and contribute to future innovation strategies
• Develop clear summaries of what worked, what didn’t, and recommendations for iteration or scaling
• Execute against a structured test‑and‑learn agenda, supporting key business questions (e.g., entry price points, bundling, dayparts, new product launches)
• Apply learnings from past campaigns and tests to improve future initiatives
• Partner with campaign teams to integrate innovation initiatives into the broader marketing calendar
• Support end‑to‑end execution of pilot campaigns, including coordination of strategy, creative, and deployment
• Support both planned innovation initiatives and agile, in‑market opportunities that drive short‑term results
• Contribute to rapid‑response efforts tied to cultural moments, competitive activity, or emerging trends
• Stay informed on QSR and consumer trends, bringing forward ideas and inspiration to support the innovation pipeline

• Bachelor’s degree in Marketing, Business, Innovation, or a related field required
• 5-7 years of experience in marketing, brand strategy, innovation, or related fields
• Experience with in QSR, restaurant, retail, or consumer packaged goods (CPG) industries strongly preferred
• Experience supporting cross‑functional marketing initiatives from concept through execution
• Execution‑focused marketer with exposure to innovation, brand strategy, or campaign development
• Background may include in‑house brand marketing, agency experience, or early‑stage consulting
• Experience working in fast‑paced, results‑oriented environments with a test‑and‑learn mindset
• Ability to translate insights into actionable plans with guidance from senior leaders
• Methodologies (qualitative and quantitative)
• Preferred (not required): exposure to Design Thinking, Agile Marketing, or basic innovation frameworks
• Familiarity with marketing analytics tools (e.g., Tableau, Google Analytics)
• Experience supporting A/B testing or test‑and‑learn initiatives
• Exposure to CRM and digital marketing platforms
• Proficiency in Microsoft Office (Excel, PowerPoint) for analysis and storytelling
• Strong collaboration skills and ability to work effectively across teams
• Solid communication skills with ability to clearly present ideas and results
• Detail‑oriented with strong organizational and project‑management skills
• Curious and proactive mindset with willingness to learn and grow
• Ability to manage multiple priorities in a fast‑paced environment

No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can.

You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.

You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.

You lead with empathy, respect, and…