Manager, Social Media

ABOUT TOPGOLF

Topgolf is a sports entertainment company that has changed how millions of people experience golf—and a genuinely energizing place to build a career. Every year, guests visit our venues for an experience that's hard to find anywhere else: hitting golf balls toward a target‑lined outfield, tracking every shot in real time, enjoying great food and drinks, and connecting with friends, family, and coworkers.

With more than 100 venues worldwide and proprietary Toptracer technology integrated into our guest experience and licensed globally, Topgolf operates at the intersection of entertainment, technology, and hospitality. We are a growing, dynamic business with meaningful opportunities to innovate, scale, and continuously improve how we support our teams and our guests.

The Social Media Manager owns social media strategy and execution for Topgolf, combining strategic storytelling with robust influencer and creator programs that translate brand initiatives and partnerships into content that feels authentic, community‑first, and unmistakably Topgolf. This role leads the voice and presence of the Topgolf brand across platforms, engaging a diverse audience, and manages the brand's influencer and creator strategy.

• Develop and execute a comprehensive social media strategy that grows brand awareness, cultural relevance, and engagement across platforms.
• Create, curate, and publish engaging content for various social media platforms, including graphic, image, and video content.
• Track performance metrics and platform trends, translating insights into sharper content and campaign decisions.
• Manage and grow our social media presence, including follower acquisition and engagement.
• Lead influencer and creator strategy, from identification through content briefing and execution.
• Collaborate with cross‑functional teams to ensure social media initiatives align with overall marketing and business goals.
• Stay ahead of platform algorithm changes, format shifts, and emerging social trends.
• Manage paid social campaigns, including budget allocation and performance optimization.
• Own community management — responding to comments, DMs, and inquiries with a timely, on‑brand voice.

Connects social strategy to brand growth, cultural relevance, and business goals. Develops and executes a comprehensive social media strategy that grows brand awareness, cultural relevance, and engagement. Collaborates with cross‑functional teams to ensure social media initiatives align with marketing and business goals.

Blends creative content development with data‑driven decision‑making. Creates, curates, and publishes engaging graphic, image, and video content across platforms. Tracks performance metrics and platform trends, translating insights into sharper content and campaign decisions.

Champions consistent, on‑brand voice and sound judgment amid a fast‑changing platform landscape. Stays ahead of platform algorithm changes, format shifts, and emerging social trends. Leads influencer and creator strategy, from identification through content briefing and execution, ensuring brand alignment.

Builts trust with cross‑functional partners and the community; adapts tone and voice across audiences. Owns community management, responding to comments, DMs, and inquiries with a timely, on‑brand voice. Manages and grows the brand's social media presence, including follower acquisition and engagement.

Manages campaigns, budgets, and the content pipeline with precision in a fast‑moving environment. Manages paid social campaigns, including budget allocation and performance optimization. Owns Topgolf's content engine end‑to‑end — from strategy and briefing through ideation, development, and execution.

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of experience in social media management, marketing, or a related field.
• Demonstrated track record managing social channels, with a portfolio showing measurable campaign results.
• Hands‑on…