Director, Design

Director, Design

Shape the Visual Future of Professional Spring Football. The United Football League is seeking a bold, strategic design leader with exceptional creative judgment and a relentless standard for great work. We're not looking for another designer. We're looking for the person who will help decide what the next era of the UFL looks like.

The Director, Design is a visionary, strategic and highly collaborative design leader who will shape the visual identity of the league and its eight teams across every major brand touchpoint. This is bigger than making things look great. It's about building a visual identity fans recognize instantly, partners are excited to be part of, and the broader sports industry takes notice of.

From league and team brand campaigns to marketing and advertising, social and digital, sponsor ships, merchandise, gameday graphics, presentations and experiential environments, you'll set the creative vision and standards that bring the UFL brand to life. If a fan sees it, there's a good chance your fingerprints are on it.

A major part of the job is building one of the best sports design studios in the industry. Sometimes that means designing - most of the time, it means leading. You'll manage the UFL's external creative agency as a true extension of the internal team - setting the vision, writing strong briefs, giving meaningful feedback, protecting the brand and making sure every deliverable meets an exceptionally high creative standard.

What You Will Do

• Set and continually evolve the visual north star for the UFL and all eight teams.
• Lead creative direction for design work across marketing, digital and social, partnerships, retail, communications, events and fan engagement.
• Put your creative fingerprints on every major brand touchpoint, including league and team campaigns, advertising, sponsorship and co-branded work, merchandise and retail, gameday graphics, presentations, environmental graphics and experiential design.
• Lead the UFL's external creative agency as an extension of the internal team - setting clear direction, pushing for exceptional work and keeping execution efficient.
• Build and protect scalable brand systems, including standards, guidelines, templates, toolkits and other resources that make great design repeatable.
• Drive consistency and quality across league and team creative while giving each market and team room to maintain a distinct identity.
• Partner closely with Marketing, Social, Video Production, Content, Communications, Consumer Products and Partnerships to turn business objectives into cohesive, integrated campaigns.
• Write creative briefs that make the objective, audience, message and desired outcome unmistakably clear - and inspire great work rather than confusion.
• Give thoughtful, specific and actionable creative feedback that elevates the work and helps agency, freelance and internal creative partners do their best work.
• Prioritize projects, manage budgets and resources, and keep creative moving across multiple initiatives and deadlines without sacrificing quality.
• Improve creative workflows and processes so the team can move faster, collaborate better and maintain a high bar.
• Stay ahead of trends across sports, entertainment, fashion, technology and design - applying what is relevant without chasing every shiny new thing.
• Explore and evaluate emerging AI-powered creative tools and workflows that can strengthen efficiency, creativity and production capabilities.

What You Will Bring

• 8–10+ years of experience in brand, design, creative agency, sports, entertainment or consumer marketing environments.
• Demonstrated experience leading creative agencies and multidisciplinary creative teams, with the ability to push partners toward their best work.
• An exceptional portfolio showcasing brand identity systems, integrated marketing campaigns and high-level creative direction.
• Proven experience building scalable brand systems, creative processes and brand governance - not just beautiful one-off graphics.
• Expertise in Adobe Creative Suite, Figma and modern design workflows.
• Strong command of typography, layout, motion, production and visual storytelling, with an…