Director, Marketing

• Drive the strategic marketing initiatives to promote our technology and ensure its successful penetration into target markets.
• Collaborate closely with cross-functional teams including product development, sales, regulatory and clinical affairs to achieve business objectives while adhering to industry regulations and standards.
• Develop comprehensive marketing strategies, execute impactful campaigns, and analyze market trends to capitalize on growth opportunities.
• Lead, coach, and hold accountable a high-performing marketing team, setting clear goals tied to customer acquisition outcomes.
• Design, implement, and optimize multi-channel demand generation campaigns, spanning digital, social media, and traditional media.
• Own Perimeter's corporate brand identity, positioning, and messaging, ensuring consistent communication across all channels.
• Create customer-facing content in collaboration with the Sales, Product Marketing, and KOL teams that drives engagement.
• Own campaign performance measurement, building and maintaining metrics dashboards.

• Bachelor’s degree in marketing, communications, business or related field.
• 7+ years of experience in a similar marketing role, preferably in a medical device or healthcare setting.
• Excellent written and verbal communication skills.
• Proven experience executing comprehensive marketing communication plans and campaigns.
• Organized with strong project management, multitasking and decision‑making skills.
• Preferred Qualifications Patient education, advocacy and demand generation programs in medical device or health care.

Demonstrates expertise in developing and executing strategic marketing initiatives within the medical device or healthcare sector, with a strong focus on demand generation and customer engagement. Proven ability to lead high-performing teams and collaborate across functions to achieve business objectives while adhering to industry regulations.

• Strategic Marketing Initiatives
• Demand Generation Campaigns
• Project Management
• Marketing Communication Plans
• Cross-Functional Collaboration

• Marketing Strategy Development
• Campaign Execution
• Market Trend Analysis
• Metrics Dashboard Creation
• Customer Acquisition Strategies

• Excellent Communication Skills
• Organizational Skills
• Multitasking
• Decision-Making
• Coaching and Leadership

• Medical Device
• Healthcare
• Patient Education
• Advocacy Programs
• Regulatory Compliance

• Digital Marketing
• Social Media Marketing
• Traditional Media
• Content Creation Tools