Paid Media Specialist - Marketing Dallas, TX

Paid Media Specialist - Marketing job at The Potter’s House. Dallas, TX.

The Paid Media Specialist is responsible for developing, managing, and optimizing paid advertising campaigns across multiple platforms to drive traffic, generate leads, increase conversions, and achieve key performance goals. This role requires expertise in paid search, social media advertising, programmatic display, and analytics. The Paid Media Specialist works collaboratively with the marketing, creative, and analytics teams to align campaigns with overarching strategies and ensure maximum return on investment (ROI).

• Develop and execute paid media strategies across platforms such as Google Ads, Facebook Ads, Linked In Ads, Instagram, You Tube, and programmatic display.
• Collaborate with the marketing and creative teams to align paid campaigns with broader marketing objectives and brand messaging.
• Define campaign goals, target audiences, and KPIs to measure success, ensuring campaigns deliver on specific objectives such as lead generation, brand awareness, or revenue growth.

• Launch and manage paid advertising campaigns, including keyword research, audience segmentation, bidding strategies, and ad placements.
• Set up, monitor, and optimize campaigns in real-time to ensure performance metrics (CTR, CPC, ROAS, etc.) meet or exceed targets.
• Write compelling ad copy and coordinate with the creative team to develop visuals and video assets tailored to the campaign objectives.

• Leverage audience insights and data to create detailed targeting profiles based on demographics, psychographics, behaviors, and interests.
• Develop and implement retargeting strategies to re-engage potential customers and drive conversions.
• Utilize lookalike audiences and custom audience creation to expand reach and acquire new leads.

• Allocate campaign budgets effectively across platforms and campaigns to maximize ROI and achieve business objectives.
• Monitor daily and weekly spend to ensure campaigns stay within budget while delivering optimal performance.
• Provide recommendations for budget reallocation based on campaign performance and business priorities.

• Track, analyze, and report on campaign performance using tools like Google Analytics, Facebook Ads Manager, and other platform-specific analytics.
• Generate actionable insights from data to optimize future campaigns and improve ROI.
• Create detailed performance reports for stakeholders, including recommendations for ongoing strategy adjustments.

• Stay up to date on platform updates, new ad formats, and emerging technologies to ensure campaigns leverage the latest features and best practices.
• Test and experiment with different ad types, targeting options, bidding strategies, and creative assets to optimize performance.
• Monitor competitive trends and conduct benchmarking to identify opportunities for improvement and innovation.

• Work closely with the creative team to develop ad assets that align with platform specifications and audience preferences.
• Partner with the analytics team to track attribution models, conversion paths, and audience insights.
• Collaborate with content teams to ensure landing pages, CTAs, and funnel stages align with paid campaigns for a seamless user experience.

• Ensure all paid media campaigns adhere to platform policies, brand guidelines, and legal requirements.
• Conduct quality assurance checks on campaigns, including proper ad placement, accuracy of targeting settings, and compliance with privacy standards like GDPR…