Integrated Marketing Manager

WHO WE ARE

We're not in the wing business. We're in the flavor business. It's been our mission to Serve the World Flavor since we first opened in 1994, and we're just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It's flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

At Wingstop, brand is a growth engine. The Manager of Integrated Marketing reports directly to the Sr. Director of Brand & Integrated Marketing. It's an important role within the marketing department, supporting a network of 2,700+ restaurants, and helping to lead short-term strategic initiatives that will help grow the business and the brand.

The Manager of Integrated Marketing will lead the development and execution of insight-driven marketing programs that build the Wingstop brand, drive restaurant traffic, and deliver business growth. This role will own initiatives from strategy and briefing through execution, measurement, and optimization—ensuring campaigns come to life consistently across advertising, digital channels, CRM and loyalty, in-restaurant touchpoints, partnerships, and other consumer-facing channels.

The ideal candidate is a strategic and highly collaborative marketer who can connect the dots across teams, translate business priorities into compelling consumer programs, and drive complex initiatives forward in a fast-paced environment.

• Own the end-to-end development and execution of integrated marketing programs supporting menu innovation, national campaigns, value initiatives, partnerships, and key brand moments.
• Lead the development and execution of Integrated Marketing plans across all channels, including advertising, web & app, in-restaurant, loyalty, PR, CRM and partnerships to drive business objectives
• Write and lead insight-driven briefings for agency partners and internal teams, providing clear strategic direction and actionable feedback throughout the development process.
• Lead cross-functional marketing work streams, aligning partners across Creative team, Media, Digital, CRM, Operations, Analytics, Supply Chain, Finance, and Legal.
• Partner with the Creative team to oversee the development of campaign assets, including food photography, key visuals, messaging, iconography, and channel-specific creative.
• Lead the strategy, development, production, and deployment of in-restaurant point-of-purchase materials, ensuring restaurant communications are clear, compelling, operationally executable, and designed to drive conversion.
• Develop clear project timelines, establish roles and responsibilities, anticipate potential risks, and proactively resolve issues to keep initiatives on strategy, on budget, and on schedule.
• Manage marketing budgets responsibly, including forecasting, tracking expenses, reviewing agency and vendor scopes, and identifying opportunities to maximize the impact of available funds.
• Establish campaign KPIs and partner with Analytics and team to monitor performance, evaluate business impact, and identify opportunities for in-market optimization.

• 5+ more years of experience in integrated marketing, brand marketing, with experience leading complex, cross-channel campaigns, ideally 2+ years in QSR
• MBA strongly desired, but not required
• Strong project-management skills, with the ability to manage multiple priorities, stakeholders, budgets, and deadlines simultaneously.
• Experience managing creative and agency partners, from briefing and development through production and execution.
• Strong fit in a fast-paced, entrepreneurial, action-oriented culture

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