Social Marketing Manager

Brief Description

The physical location for the candidate selected must be within the contiguous United States.

Susan G. Komen brings a 100% virtual working environment, and you can work anywhere within the U.S. We are a force united by a promise to end breast cancer forever. For over 40 years, we've led the way funding groundbreaking research, community health initiatives and advocacy programs in local communities across the U.S. Susan G. Komen is the ONLY organization that addresses breast cancer on multiple fronts such as research, community health, global outreach, and public policy initiatives to make the biggest impact against this disease.

Komen strives to have a culture of passionate, growth-minded professionals who thrive in a team environment and work collaboratively to inspire greatness in others! We take an ongoing approach to ensure open communication from all levels throughout the organization. It’s encouraged to give and receive feedback to ensure two-way accountability with a focus on continual improvement both personally and professionally!

Responsible for implementing the overall Susan G. Komen social marketing strategy to support engagement and revenue goals. This will require someone who can work independently yet collaboratively with colleagues in various functions to tell our story. Additionally, must be experienced in social media content creation, an expert in platform-specific best practices and campaign analysis, with the ability to translate emerging digital trends into actionable plans.

In this role, you will serve as the channel lead for several Komen accounts and will schedule and deploy content across all social channels.

• Responsible for creating, editing and publishing frequent and daily social content that builds audiences, generates engagement and moves users to donate and/or fundraise.
• Responsible for updating internal scheduling platform with content and metrics.
• Manage presence in social networking sites, engaging in dialogue and answering questions where appropriate.
• Build and implement social media solutions for enhancing social footprint and revenue generation.
• Provide support for Komen’s social revenue through acquiring and stewarding fundraisers and donors. And collaborating across the organization with events and shared services operating groups.
• Collaborates with the digital, creative and social media teams to identify opportunities for audience and traffic growth across all social platforms.
• Focus on optimization and channel growth through creation of and A/B testing strategy to promote innovation and growth.
• Build and maintain relationships with internal business partners and actively seek out and develop content that inspires and motivates users to take action, builds brand awareness, trust and consideration.
• Ensure that Komen social media platforms provide a voice for the breast cancer community to be heard.
• Be at the forefront of trends and developments in the evolving social media industry; provide insight on trends and relevant topics.
• Stays current on emerging and competitive trends in the digital space to provide new creative ideas for programs or platforms and opportunities to expand Komen’s reach.

• Bachelor’s degree and at least 5+ years in Social Media or Digital Marketing.
• An in-depth understanding of organic social media best practices, positioning and trends for large brands.
• Experience working with Meta's suite of paid media tools and other native social networking paid media solutions.
• Strong analytical skills.
• Demonstrable social networking experience and understanding of analytics tools.
• Skilled in…