Growth Marketing Manager - AI, Automation & Analytics

Growth Marketing Manager – AI, Automation & Analytics – Hybrid in DALLAS TEXAS

Our Dallas-based Corporate Travel Services client is relaunching around an AI-first approach across travel, expense, events, and integrated payments. We are looking for a hands-on growth marketer who is equally comfortable with data, experimentation, automation, AI tools, and demand generation.

This is not a traditional marketing role focused primarily on brand, events, agency management, or managing a team.

You will be our first dedicated growth hire and will help build the growth engine from the ground up.

We are looking for someone who enjoys asking, “How can I build a system to do this?†and then using data, AI, automation, and experimentation to answer that question.

You will personally build and improve the systems that help us identify the right accounts, enrich and qualify prospects, generate demand, measure pipeline, test messaging, and learn which channels actually create revenue.

• Build and optimize the growth engine
• Own growth measurement from target account through qualified pipeline.
• Build dashboards, define funnel metrics, identify bottlenecks, run experiments, and make decisions based on pipeline and revenue—not vanity metrics.
• Build AI-assisted prospecting and lead-generation workflows
• Design workflows to identify ideal accounts and contacts, enrich data, score and qualify prospects, detect gaps or bad matches, and route qualified opportunities into CRM and outreach systems.
• You should be comfortable thinking through workflows such as:
  Data source? account identification? enrichment? AI analysis/scoring? human review? CRM? sequencing? measurement
• We care less about whether you've used one specific tool and more about whether you have personally built and improved workflows like this.
• Use AI and automation as part of your daily operating system
• Use AI for research, analysis, content, campaign development, prospecting, workflow automation, and experimentation.
• Understand where AI can accelerate work— and where it creates risk through bad data, fabricated information, or incorrect assumptions.
• Analyze the funnel and run experiments
• Work directly with CRM, marketing, and sales data to understand:
  Which accounts and personas convert Where leads drop out of the funnel Which channels create qualified pipeline What messaging performs with different buyers Which experiments deserve additional investment
• You should be comfortable digging into spreadsheets and dashboards and ideally using SQL, APIs, scripting, or AI-assisted analysis to answer your own questions.
• Build campaigns yourself
• Create and ship campaigns, including:
  Landing pages and microsites Email and outbound programs Lead-nurture workflows Case studies and customer stories Sales enablement materials Messaging and campaign assets
• Use AI-assisted design and development tools to prototype and launch quickly rather than waiting for a development queue.
• Partner with Sales and Product
• Stay close to customer conversations and the sales pipeline.
• Use what you learn to improve targeting, qualification, messaging, campaigns, and product positioning.
• You will help translate complex capabilities— including AI, automation, travel, expense, payments, and agentic support—into language that makes sense to both finance leaders and end users.

• Growth and analytics 3–7 years of experience in B2B SaaS, growth, demand generation, marketing operations, GTM, or a related growth-focused role
• Experience connecting marketing activity to pipeline and revenue
• Strong analytical instincts and comfort working with funnel data, spreadsheets, dashboards, attribution, and experimentation
• Experience defining metrics, finding bottlenecks, forming hypotheses,…