Account-Based Marketing Specialist, Data Centers

Job Title:

Account-Based Marketing Specialist , Data Centers IMI plc

We are a global specialist engineering company that creates breakthrough solutions. We are curious and like to solve problems, partnering with our customers to solve the demands of today and prepare for the challenges of tomorrow. We embrace innovation and care about outcomes that are good for business, everyday life and making a better world – creating lasting impact for everyone.

We design, build and service highly engineered products in fluid and motion control applications. We focus on five market sectors:
Industrial Automation, Process Automation, Climate Control, Life Science and Fluid Control, and Transport.

Our partnership approach breaks through problems and reduces complexity. We don’t invent in isolation – we collaborate with our customers. We listen closely and we think differently, creating space for diverse minds to innovate. We are working together to make businesses safer, more sustainable and more productive.

The ABM Specialist, Data Centers is responsible for leading product and solution communication strategies within Climate Control’s Data Center vertical, which includes products from all of Climate Control’s product brands, but most notably IMI TA, IMI Flow Design and IMI Pneumatex.

This role will focus directly on critical Data Center infrastructure, hyperscale and colocation buyers, major EPCs, and the high‑density cooling challenges that shape mission‑critical facility decisions past 2030. It bridges technical product marketing with high‑impact experiential marketing, including Account-Based Marketing (ABM), Account-Based Experience (ABX), VIP customer hosting, executive round tables, premium customer merchandise, and hands‑on field marketing event execution.

This role collaborates closely with Portfolio Management and Category Management, the digital team, and local marketing teams to ensure the development and deployment of a holistic communication toolkit that supports product launches, hero products, and ongoing portfolio priorities. The position emphasizes customer insights, omni‑channel communication, and commercial integration to strengthen brand presence and drive market success.

Work Environment:
Hybrid; 3–4 days per week on‑site/in‑office.

Client Hosting & VIP Event Planning

• Design, organize, and execute exclusive, high‑touch VIP customer hosting programs and executive round tables tailored for major Data Center operators, hyperscale and colocation buyers, and engineering decision‑makers.
• Coordinate and host facility visits, IMI product demonstration tours, and hospitality events that showcase IMI’s mission‑critical cooling solutions.
• Partner with leadership to ensure VIP experiences align with strategic account growth priorities and deliver a premium, seamless brand experience for data center target customers, partners, and channel.

Field Marketing & Event Support

• Drive planning, setup, and on‑site execution for selected Data Center industry trade shows, regional conferences, and localized customer outreach events, including events such as 7x24 Exchange, PTC, Yotta, Regional US conferences, and Data Center World.
• Coordinate with Global data center sales and product engineering teams to align event goals, manage local logistics, and ensure lead‑generation campaigns are executed effectively.
• Track event participation metrics, coordinate post‑event follow‑up, and report to CCLT (leadership) on the commercial impact of field initiatives.

Premium Customer Merchandise & Brand Assets

• Select, design, and procure premium, memorable customer marketing merchandise that reflects IMI’s brand quality and marketplace image.
• Manage promotional vendor relationships, quality…