Account-Based Marketing Specialist Job Dallas area,Texas USA,Marketing / Advertising / PR

Lead product and solution communication strategies within Climate Control’s Data Center vertical
Design, organize, and execute VIP customer hosting programs and executive round tables
Coordinate facility visits, IMI product demonstration tours, and hospitality events
Partner with leadership to align VIP experiences with strategic account growth priorities
Plan, set up, and execute selected Data Center trade shows, regional conferences, and customer outreach events
Coordinate with global sales and product engineering teams on event goals and logistics
Ensure lead-generation campaigns are executed effectively
Track event metrics, coordinate post-event follow-up, and report commercial impact to leadership
Select, design, procure, and distribute premium customer merchandise and brand assets
Manage promotional vendor relationships, quality control, inventory, and logistics
Validate launch calendars, priorities, and commercial objectives with Data Center and Portfolio Management leadership
Develop communication toolkits for new and hero products
Define key markets, target customers, go-to-market channels, and customer value propositions
Develop technical value propositions mapped to Data Center design-cycle audiences
Develop communication strategies and campaign concepts with agencies and internal teams
Select communication channels with digital and local marketing teams
Supervise and participate in digital asset, copy, PR, technical article, brochure, white paper, case study, and presentation creation
Implement toolkits across international channels and support localization
Maintain product communication materials and sales tools
Support product portfolio communication for local trade shows and wholesaler channels
Analyze buyer behavior, purchasing triggers, conversion drivers, and customer personas
Drive customer surveys and market research
Monitor competitor campaigns, positioning, product launches, and field activity
Manage central budget planning and investments for communications, campaigns, events, hosting, and merchandise
Support local marketing planning and budget processes
Define marketing metrics and success criteria; track timelines, budgets, ROI, and KPIs
Coordinate product communication plans across key markets and track campaign results
Lead quarterly market reporting with global and regional leadership
Consult on trademark activities for IMI TA, IMI Flow Design, and IMI Pneumatex

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field
5+ years of experience in product or communication marketing, preferably in B2B or technical industries
Direct experience in the Data Center industry, HVAC, power infrastructure, industrial cooling, or mission-critical infrastructure sectors highly preferred
3+ years of experience in ABM and ABX initiatives
Proven capability planning high-touch customer hospitality events
Experience managing premium promotional vendors
Experience running on-site trade show operations
Willingness and ability to travel 20% to 30% domestically
Strong expertise in digital content creation, campaign development, and omni-channel communication
Proven ability to manage budgets and deliver ROI-focused marketing initiatives
Experience in market research, customer insights, and competitor analysis
Excellent communication and copywriting skills
Ability to translate technical cooling concepts into value-driven business propositions
Strong analytical and problem-solving abilities
Ability to collaborate across functions, geographies, and external agencies
High organizational skills and attention to detail
Ability to manage multiple projects simultaneously
Ability to manage complex event logistics, vendor timelines, customer merchandise inventory, and campaign stakeholders

Core…