Lead Marketing Management Marketing Transformation & Operations

Lead Marketing Management -– Marketing Transformation & Operations

Aug 17, 2026

$143,800 - $215,800/year

Lead Manager Marketing Transformation &Operations

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Lead Marketing Manager – Marketing Transformation & Operations

Join AT&T andreimaginethe communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.

About AT&T

At AT&T we’re redefining the future of connectivity. At our core is passion to serve our customers with products and services that create connections, improve lives, and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

About the Marketing & Growth Organization

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.

About this role

To win in a connected, always‑on marketplace, AT&T requires consistent, scalable, and disciplined marketing ways of working. This role is responsible for defining, standardizing, and embedding enterprise‑wide marketing operating models that enable marketers to plan, execute, and optimize work effectively—regardless of channel, team, or business unit.

The Lead Marketing Manager – Marketing Transformation and Operations shapes and connects marketing capabilities for the Marketing & Growth Organization to deliver growth. The role shapes and delivers change in data, people, process, and tools across the marketing value chain that help teams work smarter, faster, and with greater impact.

The ideal candidate would possess strong business and financial acumen, with clear understanding of AT&T’s business priorities and budget realities. They should be skilled at transformation enablement and adoption with the ability to influence teams to adopt new tools, workflows, and behaviors through timeline communication and change management tactics. They should also be skilled at stakeholder, leadership and executive communications with the ability to influence through credible, multi‑mode communications that reflect the unique needs of different audiences.

Key Responsibilities:

Marketing Transformation and Capability Enablement

Define and maintain end‑to‑end marketing operating frameworks that span planning, intake, execution, optimization, and measurement

Establish enterprise standards for how marketing work is planned, prioritized, governed, and delivered

Ensure processes are flexible enough to support diverse marketing motions while maintaining consistency

Continuously assess and evolve ways of working to keep pace with business needs and market dynamics

Connect competency and operational needs with technological considerations (Mar Tech, AI, GenAI, etc.)

Leadership & Stakeholder Engagement:

Develops and deliver timely, credible,…