Senior Performance Marketing Manager, Paid Social

Job Overview

• Own end-to-end strategy, execution, and optimization of paid social campaigns across Linked In, Meta, and emerging social platforms
• Manage a significant budget to hit aggressive pipeline targets
• Build full-funnel programs generating awareness, engagement, pipeline, and revenue across enterprise audiences
• Develop audience strategies using first-party data, account-based targeting, lookalike modeling, and platform-native targeting
• Design and run experiments across creative, messaging, audiences, and landing pages
• Evaluate emerging channels, ad formats, audience targeting, and platform capabilities
• Establish testing frameworks and best practices to improve campaign performance
• Collaborate with lifecycle marketing, content, and brand teams to integrate campaigns into holistic customer journeys
• Partner with design teams on campaign concepts and provide performance-driven feedback on messaging and creative assets
• Work with Marketing Operations and Analytics teams on attribution, measurement, and reporting
• Help shape Harvey's broader growth strategy

• Bachelor's Degree
• 5–7+ years of experience managing paid social programs in B2B SaaS, with a strong focus on pipeline and revenue generation
• Deep expertise across Linked In, Meta, and You Tube advertising platforms
• Proven success scaling paid social programs while improving efficiency and business outcomes
• Strong analytical capabilities with experience using performance data to drive strategic decisions
• Experience building and executing campaigns targeting enterprise buyers with long and complex sales cycles
• Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks
• Ability to operate both strategically and tactically, defining the roadmap and executing details
• Excellent communication skills and experience collaborating across marketing, operations, and sales teams
• Experience managing seven-figure annual media budgets and scaling paid media programs in high-growth B2B SaaS companies
• Experience with CTV, Reddit, programmatic media, or other emerging paid acquisition channels
• Experience marketing to legal, professional services, or other enterprise audiences with complex buying cycles
• Ability to work from the Dallas office 3 days per week

Demonstrates expertise in managing paid social campaigns across platforms like Linked In, Meta, and You Tube, with a strong focus on pipeline and revenue generation. Proven ability to analyze performance data and optimize strategies for enterprise audiences in high-growth B2B SaaS environments.

• Paid Social Campaign Management
• B2B SaaS Marketing
• Attribution and Conversion Tracking
• Analytical Capabilities
• Budget Management

• Campaign Optimization
• Audience Targeting
• Lookalike Modeling
• Performance Data Analysis
• Experiment Design
• CRM Integration
• Marketing Measurement Frameworks
• Emerging Channel Evaluation
• Full-Funnel Program Development
• Enterprise Buyer Targeting

• Excellent Communication
• Collaboration Across Teams
• Strategic and Tactical Execution

• Bachelor's Degree

• B2B Marketing
• Pipeline Generation
• Revenue Generation
• Complex Sales Cycles
• Enterprise Audiences

• Linked In Advertising
• Meta Advertising
• You Tube Advertising
• CTV Advertising
• Programmatic Media
• Reddit Advertising