Marketing Manager

General Summary The Marketing Manager, Grow & Serve is responsible for developing and executing strategic marketing and communications initiatives that support Concord Church's discipleship pathway through spiritual growth opportunities and serving experiences. This position partners closely with ministry leaders across Grow and Serve ministries to increase engagement, volunteer participation, event attendance, and life transformation through effective storytelling, innovative campaigns, and integrated communication strategies.

The ideal candidate is a ministry-minded marketing professional who understands how to connect people to their next step through compelling communications and meaningful engagement opportunities. This role will champion the church's mission by helping individuals grow in their faith, discover purpose, and serve others through ministry involvement

Supervisory Responsibilities This role is an individual contributor and does not have any direct reports.

Key Responsibilities Grow Ministry Marketing Develop and execute marketing strategies for discipleship ministries, including:

Small Groups Bible Studies Classes Leadership  Development Programs Next Steps Pathway Member Engagement Initiatives Create promotional campaigns that encourage spiritual growth and deeper church involvement.

Partner with Grow Ministry leaders to understand objectives, participation goals, and ministry priorities.

Build annual communication plans supporting discipleship initiatives and seasonal ministry programs.

Develop messaging that clearly communicates pathways for spiritual growth and community connection.

Serve Ministry Marketing Lead marketing and recruitment campaigns for volunteer engagement initiatives.

Create communications that help members discover opportunities to use their gifts through serving.

Partner with ministry leaders to increase volunteer participation across:

Guest Services Children's Ministry Student Ministry Worship Outreach Special  Events Community Impact Programs Develop volunteer appreciation and recognition campaigns.

Support ministry leaders with promotional tools and communication resources that enhance volunteer retention.

Campaign Strategy & Execution Design and execute integrated marketing campaigns across:

Social Media Website Email  MarketingSMS/Text Messaging Church App Print Materials Digital Signage Sunday Announcements Paid Advertising Manage project timelines and campaign deliverables.

Coordinate campaign execution with creative, production, and communication teams.

Ensure consistency of messaging, branding, and ministry alignment across all channels.

Storytelling & Content Development Capture and share stories of life change resulting from discipleship and serving experiences.

Collaborate with production teams to create:

Testimony videos

Volunteer spotlights

Ministry success stories

Event recaps

Promotional content

Develop compelling content that inspires participation, spiritual growth, and service.

Maintain a consistent church voice and brand identity across all communications.

Ministry Partnership & Collaboration Serve as the primary marketing liaison for Grow and Serve ministries.

Facilitate marketing planning sessions with ministry leaders.

Translate ministry objectives into actionable marketing strategies.

Provide communication consultation and best practices to ministry teams.

Foster collaborative relationships across departments to support church-wide initiatives.

Digital Marketing & Analytics Monitor engagement metrics and campaign effectiveness.

Analyze participation trends across growth and volunteer initiatives.

Create monthly performance reports highlighting:

Event registrations

Volunteer recruitment results

Small group participation

Engagement metrics

Digital reach

Provide recommendations based on data and ministry outcomes.

Utilize audience segmentation and automation strategies to improve engagement.

Education Bachelor's Degree in Marketing, Communications, Public Relations, Business, or related field preferred.

Experience Minimum of five years of marketing, communications, or content strategy experience.

Experience managing integrated marketing campaigns.

Experience in ministry, church, nonprofit, or faith-based organizations preferred.

Strong project management and relationship-building skills.

Experience recruiting and engaging volunteers is a plus.

Knowledge, Skills & Abilities Marketing Expertise Strategic marketing planning

Content creation and storytelling

Digital marketing

Social media strategy

Email marketing automation

Campaign analytics

Brand management

Leadership & Collaboration Strong communication and presentation skills

Ability to influence and collaborate across multiple ministries

Exceptional project management and organizational skills

Ability to manage multiple priorities in a fast-paced ministry environment

Creative & Ministry Competencies Creative thinking and problem-solving

Understanding of discipleship and volunteer engagement principles

Strong relationship-building skills

Passion for…