Komos Tequila Brand Ambassador

ABOUT STRATEGIC GROUP

Strategic Group is a full-scale marketing agency specializing in experiential programming and sales support initiatives. For more than two decades, we’ve built a reputation for engaging our clients’ retail customers and influencing their hard-to-penetrate consumer base.

In this role, the Komos Tequila Brand Ambassador will serve as the dedicated brand resource and in-market authority on behalf of Komos Tequila in Dallas, TX.

They will develop and maintain positive relationships with key on premise accounts in their market, ensure high visibility for the brand, and create affinity among target consumers. In addition to executing sales support efforts in the accounts, they will be responsible for developing and implementing training, promotion and providing customer support. Qualified candidates will have a strong understanding of the target consumer’s lifestyle, culture and community and have the ability to create strong awareness, demand and ultimately – loyalty.

• The Komos Tequila Brand Ambassador shall be responsible for the following:
• Maintain awareness of best practices, trends, and competitor brands.
• Develops and implements brand and trade advocacy strategy for Komos Tequila.
• Develop, implement, and execute engaging brand and category educational presentations for trade, accounts and consumers.
• Aggressively pursue and deliver on AP, PODS, consumer event objectives in both On Premise and Retail and against the 4 advocacy pillars – Availability, Visibility, Advocacy and Promotion.
• Create and maintain relationships with key market stakeholders; local trade community, distributor partners, influencers and local partners and continuously promote Komos Tequila.
• Acts as a valued partner and consultant to key accounts.
• Uses judgement and knowledge of the industry to determine Komos Tequila marque(s) should be the key focus and which accounts should take priority.
• Build, implement and manage consumer activation strategies, programs, and events.
• Influence education/relationship builders - focused on consumer target.
• Provide support, activation and memorable experiences for both customers and consumers.
• Adheres to T&E and activation budgets.
• Advocates for Komos Tequila, wherever and whenever applicable with respect to placement at events, leveraging social media and other tools to promote for Gallo sales within his/her community..
• Engages and mobilizes Sales and Distributor partners to communicate brand strategy, vision, sales tactics, as well as drive enthusiasm for Komos Tequila and executional excellence of all programs and initiatives.
• Support development and/or creative of POS and other collateral materials (with approval by Gallo).
• Influence and activate customers’ consumer distribution lists and social media followers through activation of digital content.
• Support commercialization of digital marketing programs.
• Engages, as needed, with the most relevant platforms of social media.
• Supports marketing and media integration activities for assigned brand(s) by developing and implementing brand toolboxes including brand ideation, demonstrations, storytelling etc.
• Gathers real-time photo and video content to be shared with the brand social media team.
• Responsible for developing, organizing and executing exceptional evangelist initiatives against customers and consumers.
• Works with agency partners to coordinate and manage team of part-time event promoters for initiatives aimed at consumers and the trade.
• Participates in debriefs after events to effectively decipher strengths and opportunities.
• Works with the local Gallo and Distributor Sales teams on planning and strategizing for future launch markets.
• Participates, as needed, in Gallo and…