Marketing Campaign Manager

Overview

Optomi, in partnership with a flagship financial institution, is seeking a Marketing Campaign Manager to join their growing Campaign Execution Team. This role requires a technically skilled leader who will oversee a team while remaining hands-on in coding, executing, and optimizing marketing campaigns. The right candidate will bring expertise in Adobe Campaign, SQL, and Python to drive the execution side of digital marketing.

Only candidates currently residing in, or willing to relocate to, the Baltimore, MD or Irving, TX area will be considered due to a hybrid-in office requirement.

• The opportunity to be part of a company-wide digital transformation
• A highly visible role working directly with VP-level leadership
• Hybrid environment with a collaborative, innovative culture

• Bachelor’s Degree or equivalent experience
• 3+ years of experience as a Campaign Manager, Marketing Manager, or similar role
• Proven track record in campaign management and execution across email, direct mail, or multi-channel marketing
• Hands-on expertise with Adobe Campaign, SQL, and Python
• Experience with Unica and marketing platforms such as Hub Spot or Mail Chimp
• Strong project management skills, with the ability to juggle multiple campaigns
• Excellent written and verbal communication skills; must be confident and professional in stakeholder-facing interactions

• Manage and mentor a team of 2–3 analysts supporting execution of email and direct marketing campaigns
• Code and maintain campaign logic and workflows in Adobe Campaign using SQL and Python (approximately 70% hands-on)
• Intake business requirements from strategy partners and develop executable segmentation and targeting solutions
• Build and maintain email, direct mail, and call campaigns within campaign selection tools
• Collaborate with stakeholders, vendors, and content providers to ensure smooth campaign execution
• Identify opportunities for automation and continuous improvement within campaigns and related data processes
• Analyze, audit, and review campaign setups and documentation to ensure accuracy and compliance
• Maintain supporting criteria, selection, and audit documentation for all campaigns