Public Relations Manager

Reports to the Senior Vice President of News and Public Relations

Are you a passionate PR professional looking for your next challenge? We offer a role and environment where you can make an impact, grow professionally and grow with us as we begin our fourth decade.

The PR Manager position is a full-time role in our Dallas office designed for a PR professional with 5-8 years of experience in public relations, communications, or media/journalism. Agency and B2B experience are strongly preferred.

We operate effectively and efficiently on our clients’ behalf in a hybrid work environment, in the office two days (T/W) each week and working remotely three days (M/Th/F).

• Develop PR plans and strategies aligned with client business goals and execute them flawlessly.
• Serve as a day-to-day client contact and trusted advisor, leading client calls, providing strategic counsel, managing expectations and ensuring work remains on time and within scope.
• Recognize communications opportunities, reputational risks and emerging issues and recommend appropriate strategies.
• Enhance clients’ voices, visibility and reputations through earned media, thought leadership and other strategic communications opportunities.
• Develop and pitch compelling story ideas to local, regional and national media, recognizing news angles and the needs of journalists.
• Build and maintain productive relationships with reporters, editors, producers and other media professionals.
• Manage media relations and prepare and position clients for success with reporters.
• Be an idea and content generator, understanding that in the modern PR environment, you don’t always have to wait for reporters to make something happen.
• Translate complex legal, business and industry topics into clear, compelling content for a variety of audiences.
• Write effectively across a range of formats, including news releases, blog and social media posts, white papers, authored commentaries, professional bios, talking points and video content.
• Collaborate with other professionals in generating website content, social media content and executing other digital strategies to meet client needs.
• Measure communications results and use insights to evaluate effectiveness and recommend next steps.
• Provide direction, feedback and mentorship to junior team members while maintaining accountability for quality and deadlines.

• Bachelor’s degree in Journalism, communications or a related field
• A combined minimum of five years in the following roles:
  News reporter, producer or editor;
  Agency account service;
  In-house PR manager
• Strong client service and account management experience

• Professional services experience, particularly law, public affairs, healthcare or energy sectors
• Experience working with attorneys, law firms or other complex B2B organizations
• Crisis communications, issues management, litigation communications or reputation management
• Agency experience

• Excellent client service, account management and strategic counsel skills.
• Exceptional news judgment and the ability to identify compelling stories, media angles and communications opportunities.
• Strong written and verbal communication skills; proficient at content creation and editing.
• Ability to translate complex legal, business and industry topics into clear, compelling content for a variety of audiences.
• Strong understanding of media needs and the ability to develop productive media relationships.
• Excellent organizational and project management skills; able to manage multiple projects, reprioritize as needed and consistently deliver on time.
• Ability to anticipate potential project problems and dependencies and effectively implement solutions or contingency plans.
• Self-st…