Senior Paid Social Manager

• We’re seeking an experienced Senior Paid Social Manager to join our performance marketing team, focusing on scaling our presence across Meta, Tik Tok, Reddit, and exploring other emerging social platforms
• This role will be instrumental in driving user acquisition for our Everand and Fable products through social advertising strategies
• Own and optimize paid social advertising budgets across Meta, Tik Tok, Reddit, and other social platforms for web and mobile app campaigns
• Develop and execute paid social strategies aligned with our growth objectives and brand guidelines
• Build and maintain sophisticated audience targeting frameworks, sustaining results through platform shifts and creative fatigue
• Design and execute structured testing plans across bidding models, creative formats, and audience strategies; produce durable test plans and playbooks the team can reuse
• Collaborate with Creative to develop high-performing ad content, influencing briefs with performance data
• Leverage AI tools to accelerate experimentation and creative iteration. Ex: concept generation, dynamic creative optimization (DCO), and performance prediction to expand test velocity
• Lead learning reviews and document test results so insights are actionable and built into future planning cycles
• Partner with Product and Engineering to identify landing page friction points, propose A/B test hypotheses, and own a CRO testing roadmap across landing pages
• Analyze funnel performance from ad click through to subscription activation, connecting paid media inputs to downstream conversion outcomes
• Partner with data science to develop attribution models, incrementality tests, and LTV signaling pipelines
• Own regular analytics and reporting; effectively communicate performance, wins, and challenges to stakeholders

• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
• 12 weeks paid parental leave
• Short-term/long-term disability plans
• 401k/RSP matching
• Tuition Reimbursement
• Learning & Development programs
• Quarterly stipend for Wellness, Connectivity & Comfort
• Mental Health support & resources
• Free subscription to Scribd + gift memberships for friends & family
• Referral Bonuses
• Book Benefit
• Sabbaticals
• Company wide events
• Team engagement budgets
• Vacation & Personal Days
• Paid Holidays (+ winter break)
• Flexible Sick Time
• Volunteer Day
• Company-wide Diversity, Equity, & Inclusion programs

In-depth understanding of automated bid strategies with experience optimizing toward CPA or ROAS goals

Deep expertise in Meta Ads Manager, Tik Tok Ads, and Reddit Ads platforms, including structured testing across bidding, creative, and audience

Experience with attribution models and incrementality testing; able to pressure-test data and validate what actually drove performance before scaling

Track record of cross-functional collaboration and stakeholder management

Comfortable using AI tools in your day-to-day workflow (Ex: for creative concepting, performance analysis, or experimentation) and genuinely curious about how emerging tools change what’s possible

Proven track record of scaling social advertising spend efficiently while maintaining or improving LTV:

CAC6+ years of experience managing paid social campaigns, with at least 3 years focused on subscription or D2C products

Excellent analytical skills with proficiency in data visualization tools

Strong understanding of conversion optimization, audience targeting, and creative testing methodologies

Experience marketing subscription products or digital content services

Google Tag Manager experience

Familiarity with mobile app marketing and app store optimization

Familiarity and eagerness to work with AI tools