Community Marketing Specialist

Job Description

Imagination Homes is hiring a Community Marketing Specialist to as the strategic and operational marketing lead for assigned communities throughout the greater Dallas-Ft. Worth metropolitan area. This role is responsible for developing and executing community-specific marketing plans, leading community-specific launch activities, adjusting marketing tactics through the lifecycle of each new-home community, managing developer relationships, and ensuring disciplined brand and presentation standards.

The Community Marketing Specialist partners closely with Sales, New Home Advisor (NHA) Teams, Division leadership, and Developer partners to drive traffic, optimize conversion, and support goals through proactive, community-level marketing initiatives.

• Community Strategy and Planning
  • Create and implement targeted community marketing strategies that drive lead generation, increase model home traffic, and support achievement of sales goals
  • Develop and execute community-specific marketing plans, including an initial 6-month launch strategy
  • Own community-level Annual Operating Plan (“AOP”), including budget planning, tracking, and performance alignment
  • Develop and manage a rolling 90-day division marketing plan that integrates community priorities, seasonal campaigns, email marketing, events and other traffic-driving initiatives, adjusting the plan based on performance and changing business needs
  • Analyze demographics, buyer behavior, and competitive landscape
  • Monitor market trends and provide proactive recommendations
  • Conduct comprehensive marketing assessments and identify performance gaps
  • Assess community interest against anticipated performance and adjust tactics accordingly
  • Understand QMI strategy and recommend marketing tactics (virtual staging, incentives, release timing, presence)
  • Support appropriate activation of the advertising playbook
• Community Lifecycle Planning and Execution
  • Plan and coordinate community launch activities
  • Develop and manage go-to-market execution timeline
  • Coordinate advertising campaign launch
  • Activate online presence (website, MLS, developer site, digital assets)
  • Coordinate creation of visual assets and renderings
  • Ensure alignment between Marketing, NHA Team, Sales, and other stakeholders
  • Report on launch progress and performance
  • Conduct post-launch assessments and present insights and future recommendations
  • Manage conversion of sales office/model at community close
  • Manage re-use of model furnishings and local inventory
• Brand and Presentation Standards
  • Ensure Model and Sales Office quality and brand consistency
  • Plan and execute model launch logistics (installation, model walks, music players, materials, brand standards)
  • Coordinate with model merchandising team and resolve presentation issues
  • Manage internal signage (model/sales office) creation and installation
  • Coordinate sitemap creation and maintenance
  • Coordinate selection boards and display installations as needed
  • Manage and coordinate Sales Office kiosk content with corporate team, ensuring information remains accurate, current and aligned with brand standards and community priorities
  • Develop community signage strategy (offsite and onsite) aligned with brand guidelines
  • Oversee creation, installation, maintenance, and quality control of external signage
  • Ensure brand consistency while minimizing waste and maintaining quality standards
• Developer Marketing Compliance
  • Attend Builder Marketing Meetings conducted by Developers
  • Coordinate Imagination Homes responsibilities for Developer-related events
  • Manage Developer-required marketing systems and technologies (registration platforms, kiosks, troubleshooting)
  • Obtain, review, and implement Developer-required marketing assets
  • Obtain and manage Developer media assets…