Public Information Coordinator ; Office of Arts and Culture Non-Civil Service

Position: Public Information Coordinator I (Office of Arts and Culture) - (Non-Civil Service)
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Job Summary Under limited supervision, assists in the department’s communication and media presences online and through traditional media outlets to promote programs and services by working to create a positive impression and public awareness throughout the City of Dallas.

Job Description Overview The  Public Information Coordinator I assists in the department’s communication and media presences online and through traditional media outlets to promote programs and services by working to create a positive impression and public awareness throughout the City of Dallas.

Essential Functions1 Manages, monitors, and maintains the departmental website and intranet; assists with content development, posts regular updates using the content management system, analytics, and evaluation, and performs other day-to-day website maintenance needs.
2 Updates and regularly engages with the department's social media channels; develops content, makes daily posts, monitors social interactions, develops analytics reports, and regularly evaluates the effectiveness of online communications strategies.
3 Designs, creates, and produces art, graphics, and other publications using the Adobe Suite or other professional design software.
4 Develops marketing materials, messaging, and content for websites, e-newsletters, and social media; assists with researching and writing articles, news releases, op-eds, blog posts, and newsletters.
5 Assists in coordinating special events internally and with the community; takes photographs and video recordings at events and meetings, as needed.
6 Supports, facilitates, and implements strong internal communications; develops events, messages, and materials directed toward departmental staff.
7 Conducts outreach to and building relationships with media, including TV, radio, newspapers, bloggers, and others; responds to public relation concerns and conflicts through phone, email, and media.
8 Performs any and all other work as needed or assigned.

Knowledge and Skills1 Thorough knowledge of the principles, practices, and techniques of public relations and journalism.
2 Ability to operate word processing computer programs.
3 Excellent language skills including knowledge of proper grammar, punctuation, and spelling.
4 Ability to speak in public and make presentations to a wide variety of groups.
5 Ability to maintain harmonious relationships with public officials, volunteers, other employees, and general public.
6 Knowledge of all social media and related platforms.
7 Knowledge of customer service techniques to resolve problems and issues.
8 Ability to design graphics and implement marketing principles to create effective communications.
9 Communicating effectively verbally and in writing.
10 Establishing and maintaining strong working relationships.

MINIMUM QUALIFICATIONS:

EDUCATION Bachelor's degree in Journalism, Communications, Marketing, Radio-Television Film, or Public relations field.

EXPERIENCE Two (2) years' experience in marketing or communications involving three (3) or more of the following:o Executing social media and/or marketing analytics and tracking techniques; analyzing efforts for effectiveness and ROIo Developing and executing social media, community outreach, and/or marketing campaign so Developing and writing content to communicate relevant messaging to the right audienceo Website management and content creation utilizing a content management system such as…