Senior Account Executive, Public Relations; Cybersecurity

Senior Account Executives at Highwire are trusted advisors, skilled storytellers, and sharp strategists. On our Cybersecurity team, they partner with leading-edge brands at the forefront of global security innovation, working across threat intelligence, cloud security, incident response, identity, and more.

• Own tactical execution of cybersecurity-focused PR program elements, including media relations, analyst engagement, thought leadership, speaking, and content.
• Lead weekly client calls, provide strategic counsel, and serve as a trusted point of contact—even during sensitive or reactive news cycles.
• Manage projects from kickoff through execution—keeping deliverables on track and aligned to broader strategic goals.
• Develop quarterly cybersecurity campaign plans, incorporating industry trends, breaking news, and creative angles.
• Monitor the threat landscape, competitors, and relevant regulatory developments to identify timely commentary opportunities.
• Support client media training, including message development and session follow-up.
• Help develop budgets and allocate team resources based on evolving client needs.

• Lead media strategy and execution for cybersecurity clients, with strong existing relationships across 10+ business, trade, and cybersecurity reporters.
• Consistently craft and deliver creative, proactive pitches that generate high-quality media coverage and thought leadership.
• Identify new media trends, outlets, and journalists relevant to the security space—and share insights across the agency.
• Drive and support influencer engagement, content campaigns, and amplification strategies across digital and social platforms.
• Use social channels to boost client visibility and executive voice while supporting broader narrative efforts.
• Measure and communicate the ROI of PR programs, using analytics to optimize ongoing initiatives.
• Coach junior staff on cybersecurity-specific media strategies and relationship building.

• Write and edit high-impact cybersecurity-focused content, such as:
• Thought leadership articles, press releases, and contributed pieces
• Speaking abstracts, award nominations, and analyst briefings
• Media pitches, briefing books, backgrounders, and internal client materials
• Ensure content reflects technical accuracy, industry nuance, and journalistic relevance.
• Create timely, creative narratives that make technical topics relatable to media and business audiences alike.

• Lead results reporting and campaign measurement, clearly articulating outcomes and PR value to clients.
• Leverage insights and data to refine cybersecurity campaign strategies.
• Collaborate across teams to ensure integrated service delivery—especially around AI, design, content, and social media.
• Identify and adopt AI tools that support campaign precision, speed, and efficiency.

• Mentor and support junior staff, helping them build their cybersecurity knowledge, media skills, and client confidence.
• Foster an inclusive, high-performing team culture built on respect, communication, and shared success.
• Lead by example through proactive, solution-oriented collaboration and professional conduct.

• Contribute to new business initiatives, from background research to pitch participation.
• Write for Highwire's blog and engage with agency social channels to share cybersecurity insights and wins.
• Attend and encourage participation in security conferences, networking events, and relevant meetups.
• Bring thoughtful ideas to help improve agency culture, workflows, and team growth.

• Set and track quarterly goals with your manager to support career…