Sr. Venue Marketing Specialist - TG

ABOUT TOPGOLF

Topgolf is a sports entertainment company that has changed how millions of people experience golf—and a genuinely energizing place to build a career. Every year, guests visit our venues for an experience that’s hard to find anywhere else: hitting golf balls toward a target-lined outfield, tracking every shot in real time, enjoying great food and drinks, and connecting with friends, family, and coworkers.

With more than 100 venues worldwide and proprietary Toptracer technology integrated into our guest experience and licensed globally, Topgolf operates at the intersection of entertainment, technology, and hospitality. We are a growing, dynamic business with meaningful opportunities to innovate, scale, and continuously improve how we support our teams and our guests.

The Senior Venue Marketing Specialist will work with various Topgolf locations (US) nationwide in support of local and regional marketing-related efforts. This includes, but isn’t limited to, fielding venue inquiries, supporting ongoing campaigns and initiatives, ensuring brand standards are maintained, and supporting the development of marketing plans and assets. This position will work cross-functionally to ensure achievement against traffic goals, and will maintain the venue marketing calendar, owned channel calendar, and brand asset schedule.

• Serve as liaison between the venues and the Brand team, fielding inquiries, providing information and resources, and problem solving
• Effectively support venue marketing initiatives, using creativity, strategic thinking, and an understanding of brand goals and priorities to ensure promotions and programs are successful
• Collaborate cross-functionally to ensure that brand standards are maintained across all US venues with all Player-facing signage and branded spaces
• Field and research market engagement opportunities that effectively support the venues within their local and regional markets, using creativity, initiative, and an understanding of the market, our players, and our goals
• Support venue marketing initiatives including oversight of the venue marketing calendar, owned channel calendar, and brand asset deployment schedule

Applies creativity and strategic thinking to protect brand standards and advance goals across venues.

• Effectively supports venue marketing initiatives, using creativity, strategic thinking, and an understanding of brand goals and priorities to ensure promotions and programs are successful.
• Collaborates cross-functionally to ensure that brand standards are maintained across all US venues with all Player-facing signage and branded spaces.

• Fields and researches market engagement opportunities that effectively support the venues within their local and regional markets, using creativity, initiative, and an understanding of the market, our players, and our goals.
• Reviews insights and leverages data to develop performance plans.

• Serves as liaison between the venues and the Brand team, fielding inquiries, providing information and resources, and problem solving.
• Drives cross-functional facilitation in a matrixed organization.

• Interfaces with differing groups across the organization to achieve individual or collective goals, adapting well in a frequently changing environment.
• Works independently in a fast-paced and ambiguous environment, balancing intuition and analytics to make the best business-first decisions.

• Supports venue marketing initiatives including oversight of the venue marketing calendar, owned channel calendar, and brand asset…