Senior Manager, Demand Generation Channels

Senior Manager, Demand Generation Channels

At Access Hope, we’re Fighting cancer with everything we know™ by putting the ever-growing body of cancer knowledge to work for the greater good. Through a revolutionary employer health benefit offering, we remotely connect employees with cancer support services from National Cancer Institute (NCI)–Designated Comprehensive Cancer Centers. Instead of requiring those who have been diagnosed with cancer to come to the centers for renowned cancer expertise, Access Hope brings their support to the patient and their local oncologist—wherever they’re located—to improve care, outcomes, and value.

Hopeful for those we support, rebellious in our approach, and collaborative by breaking down barriers, Access Hope is seeking Senior Manager, Demand Generation Channels to help us uniquely deploy the latest cancer knowledge to the places it’s needed most. As an ideal candidate, you’ll lead the programs that build Access Hope's presence across our partner ecosystem, driving new partnership opportunities with health plans and employer benefit platforms, deepening the marketing programs we run alongside existing partners, and building awareness of Access Hope among the people who influence how our services are offered and used.

This is a broad, channel-oriented demand generation role: you'll manage co-marketing programs, run account-based marketing against a curated set of target organizations, oversee paid media, and build the always-on content and events calendar that keeps Access Hope visible in the market. You'll also own the budget behind these programs, allocating spend to what performs best.

• Lead co-marketing with existing partners, developing joint campaigns, content, webinars, and events that strengthen relationships and extend Access Hope’s reach.
• Cultivate a set of channels with predictable performance and reach to our key audiences, both buyers and within the oncology community
• Build demand generation programs that raise awareness and educate future buyers at targeted employer accounts about Access Hope’s offerings.
• Develop account-based campaigns for priority health plans and other high-value partners, working with commercial teams to select accounts, tailor messaging, coordinate outreach, and track engagement.
• Plan and manage paid programs and ads, particularly on Linked In, with clear goals and performance tracking.
• Own the webinar and campaign calendar, including speaker coordination, promotion, production, follow-up, and opportunities to extend the life of each program.
• Run regular email marketing, including newsletters and nurture campaigns, and make campaign-related updates to landing pages and the website.
• Own performance of our website, and keeping it engaging, and driving SEO and GEO to ensure that Access Hope shows up accurately and favorably when prospective partners and key audiences look for solutions in this space.
• Manage day-to-day campaign operations in Hub Spot, including lists, forms, emails, workflows, lead routing, reporting, and data quality. Also run operations within webinar platform.
• Work with Product, Clinical, and Marketing colleagues to turn Access Hope’s expertise, outcomes, and customer stories into presentations, content, and campaign materials for different audiences. Support opportunities for earned media and improve how audiences find this content through search.
• Own the demand generation budget across programs and channels, tracking spend, reporting results, and adjusting investments based on performance.

• Bachelor's degree in marketing, communications, business, or related field; experience may substitute for minimum education
• 5 years in B2B demand generation, ideally within…