Sr. Manager, Lifecycle Marketing

The Senior Manager, Lifecycle Marketing oversees the lifecycle marketing strategy for the entire customer journey—from nurturing net new prospects through trial conversion, onboarding, retention, upsell, and cross-sell. This role is accountable for driving measurable revenue impact across each stage of the funnel and ensuring lifecycle marketing is a strategic growth lever for the business. They understand how their work impacts the entire customer experience and financial health of the business.

This leader oversees three individual contributors and is an experienced people manager who excels at coaching, developing, and retaining top talent in a high-growth organization. As a player-coach, they set a clear vision for the function while remaining close enough to the work to guide execution, unblock challenges, conduct QA, and elevate the team’s technical and strategic capabilities. They thrive in highly cross-functional environments, building trust and influence across teams to move complex initiatives forward.

The Senior Manager, Lifecycle Marketing deeply understands lifecycle metrics across the funnel and uses quantitative and qualitative insights to shape strategy, prioritize initiatives, and identify new growth opportunities. They partner closely with Marketing Operations, Growth Product, and Data teams to ensure data integrity, define success metrics, and translate insights into scalable lifecycle programs that evolve alongside the business.

With deep expertise in lifecycle marketing and extensive experience working within modern martech tools—including Marketo and Braze—this individual ensures the team is building effective, scalable programs rooted in strong segmentation, personalization, and experimentation frameworks.

The Senior Manager, Lifecycle Marketing reports to the Director, Global Integrated Marketing and regularly communicates performance insights, strategic recommendations, and growth opportunities to cross-functional partners and executive leadership.

• Own and evolve the end-to-end lifecycle marketing strategy across engagement, conversion, adoption, retention, and cross-sell
• Establish clear KPIs across the funnel and ensure lifecycle programs are driving measurable impact on pipeline, trial conversion, customer adoption, and expansion revenue
• Leverage qualitative and quantitative data to identify growth opportunities and continuously optimize lifecycle programs
• Manage a prioritized lifecycle roadmap, balancing experimentation with scalable program development
• Contribute domain expertise to the development of strategic cross-functional projects that leverage lifecycle marketing channels
• Confidently present strategy, performance insights, and recommendations to leadership and cross-functional stakeholders

• Manage and develop three direct reports, providing consistent coaching, performance feedback, and career development
• Act as a player-coach, remaining close to campaign builds and automation logic to guide troubleshooting, QA complex workflows, and raise the team’s technical capabilities
• Foster a culture of accountability, curiosity, and continuous improvement
• Communicate proactively with peers, managers, and leadership on plans, progress, and challenges

• Collaborate with Creative and Product Marketing teams to craft and iterate on effective messaging for our target audience segments
• Partner closely with Marketing Operations team to ensure lifecycle programs are built efficiently, data flows reliably, and tooling supports business goals
• Partner with Sales and Customer Success leaders to ensure messaging alignment through the funnel
• Work with Growth Product team to identify and test…