Marketing Director; Multi Family High Rise

Description

First Service Residential is simplifying property management. Its hospitality-minded teams serve 9,000 residential communities across the United States and Canada. The organization partners with boards, owners, and developers to enhance the value of every property and the life of every resident.

Our dedication to associate satisfaction and growth is recognized by our Great Place to Work certification, exemplifying our commitment to fostering a positive and inclusive workplace culture. Our 19,000 associates can count on competitive salaries, top-tier medical, dental, and retirement benefits, career training, and support for continued professional development.

The Marketing Director is responsible for leading the development, execution, and management of comprehensive marketing strategies for First Service Residential's luxury multifamily new development portfolio. This strategic leadership role oversees all marketing, branding, and design initiatives from pre-development through community stabilization, ensuring each property is positioned for success and delivers an exceptional brand experience. This role requires a highly skilled marketing professional with strong project management expertise and extensive experience within the multifamily industry.

Working closely with internal stakeholders, developers, consultants, and executive-level client partners, the Marketing Director will drive the implementation of integrated marketing plans, oversee creative and digital assets, and ensure consistency across all brand touchpoints. The Marketing Director will serve as a strategic advisory to clients and company leadership, communicating high-level marketing strategies that strengthen client relationships, support new business development efforts, and drive portfolio growth.

This role is key in representing First Service Residential at executive meetings, client presentations, industry conferences, networking events, and professional associations to enhance brand visibility, foster strategic partnerships, and position the organization as a recognized leader within the luxury multifamily industry.

• Serve as a strategic representative of First Service Residential'smultifamilydivision by regularly presenting to and collaborating with executive-level client stakeholders, prospective clients, and senior leadership this role must possess and demonstrate strong executive presence.
• Focus on targeting budgeted occupancy and revenue by providing support, guidance and direction to a portfolio of multifamily assets through the development and implementation of strategic marketing programs.
• Collaborate with the local / national marketing team to establish, implement and maintain the goals and objectives ofthe multifamily high-rise division.
• Understand and correctly articulate search engine optimization and search engine marketing goals for individual assets to market and state leadership,on-site team members as well as ownership groups.
• Research and build community marketing plans for existing and potential new business that attracts the identified target audience and strategically addresses business objectives, which are evaluated on an ongoing basis.
• Create and maintain lease up andstabilizemarketing budgets for individual communities.
• Create and develop Marketing RFP (New Business) Development pitch decks alongside theFirst Service Business  Development and Operations Team.
• Maintain relationships with marketing vendor partners to review portfolio performance on a monthly or quarterly basis.
• Develop and create marketing materials for potential new business and existing clients to efficiently and effectively present materials and ideasformulti family marketing…