Executive Producer, Content

The Krazy Coupon Lady (KCL) is a female-founder-owned deal intelligence company — we turn the chaos of sales, coupons, and promo codes into the smartest way for millions of shoppers to save. They come back to us before they buy, and we're hiring the people who'll keep them coming back. We move fast, care deeply about our audience, and believe the best work happens when smart people bring clarity, creativity, and real accountability.

You may have noticed that our headquarters are in Boise, , but our workforce is fully remote in the following states:
Arkansas, California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Minnesota, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, or Wisconsin. All team-wide meetings are scheduled to be inclusive of U.S. time zones.

As our Executive Producer, Content, you’ll develop and oversee the execution of new formats, series, and content buckets for our owned and operated platforms, as well as identify and build out emerging media opportunities like Podcasts, Webinars, You Tube Shorts, Whats App, Marco Polo, Pinterest, and more. You will inherit and oversee the current sponsored content workflows, optimizing them for maximum results, and collaborate across editorial, social, influencer, and sales teams to create net-new business opportunities for KCL across all media.

This role is equal parts creative, strategic, and operational: you’ll develop cross-functional playbooks that enable velocity, scale, and opportunity, ensuring collaborating teams can execute with clarity, creativity, and impact. In a fast-paced environment, you’ll balance the now and the next: optimizing today’s revenue-driving content while helping build tomorrow’s audience growth engine through a lens of untapped opportunities that ultimately drive new business and new audiences for KCL.

Above all, you’ll champion a content development strategy that attracts, retains, and activates new audiences and strategic partners, while keeping KCL’s voice bold, useful, and unmistakable.

• Manage and develop a high-performing bench of producers and editors who can independently deliver platform-native, revenue-driving content at scale.
• Create new content formats, franchises, and discovery buckets consistently reaching new audiences and driving engagement, advertiser interest, and repeat sponsorship opportunities.
• Identify new and emerging platform opportunities for KCL that ultimately expand and diversify our audience while driving revenue growth.
• Develop and execute platform-native storytelling that thrives across emerging and established channels, including Tik Tok, Instagram, You Tube Shorts, Pinterest, Whats App, and Marco Polo, with each channel optimized for how audiences naturally consume content.
• Oversee and improve upon sponsored editorial, social video, and integrated campaigns that feel organic to the KCL voice while delivering measurable partner value.
• Identify and own opportunities for webinars, podcasts, and new media initiatives to become scalable sponsorship vehicles with strong audience retention and repeat advertiser investment.
• Develop and oversee scripts, creative concepts, and storytelling that consistently balances brand authenticity, performance metrics, and shopper trust.
• Oversee and execute sponsored campaigns that move seamlessly from concept through execution with strong client satisfaction, performance delivery, and minimal operational friction.
• Consistently present, collaborate, and execute on creative ideas and input that strengthen both proactive and reactive RFP responses, increasing win rates and expanding revenue…